{"id":39339,"date":"2025-08-27T03:14:00","date_gmt":"2025-08-27T03:14:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4759927_AE59927_0"},"modified":"2025-08-27T03:14:00","modified_gmt":"2025-08-27T03:14:00","slug":"joyy-reports-second-quarter-2025-financial-results-ad-tech-business-gained-momentum-with-non-livestreaming-revenue-growing-25-6-yoy","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=39339","title":{"rendered":"JOYY Reports Second Quarter 2025 Financial Results: Ad Tech Business Gained Momentum, with Non-livestreaming Revenue Growing 25.6% YoY"},"content":{"rendered":"<div id=\"dvContent\" readability=\"192\">\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1887625\/1_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SINGAPORE<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Aug. 27, 2025<\/span><\/span> \/PRNewswire\/ &#8212; JOYY Inc. (NASDAQ: JOYY) (&#8220;JOYY&#8221; or the &#8220;Company&#8221;), a global leading technology company, announced its unaudited financial results for the second quarter of 2025.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2758752\/image.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2758752\/image.jpg?p=medium600\" title alt> <\/a> <br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>In the second quarter of 2025, JOYY&#8217;s revenue reached <span class=\"xn-money\">US$ 507.8 million<\/span>, representing 2.7% quarter-over-quarter growth.&nbsp;Its livestreaming revenue grew 1.1% quarter over quarter, while non-livestreaming revenue achieved 25.6% year-over-year growth, contributing 26.1% of total revenues. The Company&#8217;s non-GAAP<sup>1<\/sup> EBITDA reached <span class=\"xn-money\">US$48.2 million<\/span>, growing by 25.7% year over year and 19.3% quarter over quarter. JOYY&#8217;s GAAP and non-GAAP<sup>1<\/sup> net profit in the second quarter increased approximately 16.8% and 3.9% year-over-year to <span class=\"xn-money\">US$60.8 million<\/span> and <span class=\"xn-money\">US$77.0 million<\/span>, respectively. Operating cash flow reached <span class=\"xn-money\">US$57.6 million<\/span> in the second quarter. As of <span class=\"xn-chron\">June 30, 2025<\/span>, JOYY maintained <span class=\"xn-money\">US$3<\/span>.3&nbsp;billion in net cash on the balance sheet, a sign of the Company&#8217;s strong financial resilience.<\/p>\n<p>JOYY continued to deliver competitive, consistent shareholder returns. From <span class=\"xn-chron\">January 1, 2025<\/span> through <span class=\"xn-chron\">June 30, 2025<\/span>, the Company has allocated&nbsp;US$135\u202fmillion to quarterly dividends and share buybacks.<\/p>\n<p>The Company&nbsp;previously announced a three-year quarterly dividend policy with a total amount of approximately <span class=\"xn-money\">US$600 million<\/span>, and a share repurchase program under which the company may repurchase up to US$&nbsp;300 million worth of shares, from 2025 to 2027.<\/p>\n<p>Ms. Ting Li, Chairperson and Chief Executive Officer of JOYY, commented, &#8220;Our&nbsp;multi-engine growth strategy yielded positive&nbsp;results, as evidenced by the impressive revenue growth of BIGO Ads. We are making substantial progress on all fronts, including expansion of our traffic, and rising advertiser demand across channels and verticals. As we grow in scale, we are accelerating the training and optimization of our algorithms to further improve our campaign performance and ROI, which we believe in turn will drive further growth in advertisers&#8217; demand and publisher traffic, fostering a self-reinforcing strategic flywheel. With our global operational capabilities, tech infrastructure, and vibrant ecosystem, we are confident in building a meaningful and lasting presence in the advertising technology industry while delivering sustained, long-term value for our shareholders.&#8221;<\/p>\n<p><b>Second Quarter 2025 Financial Highlights<\/b><\/p>\n<ul type=\"disc\">\n<li>Net revenues in the second quarter of 2025 were <span class=\"xn-money\">US$507.8 million<\/span>.<\/li>\n<li>Operating income was <span class=\"xn-money\">US$5.8 million<\/span> in the second quarter of 2025, compared to <span class=\"xn-money\">US$2.3 million<\/span> in the corresponding period of 2024, representing a 155.4% year-over-year increase.<\/li>\n<li>Non-GAAP<sup>1<\/sup> EBITDA was <span class=\"xn-money\">US$48.2 million<\/span> in the second quarter of 2025, compared to <span class=\"xn-money\">US$38<\/span>.4&nbsp;million in the corresponding period of 2024, representing a 25.7% year-over-year increase.<\/li>\n<li>Net income from continuing operations attributable to controlling interest of&nbsp;JOYY was <span class=\"xn-money\">US$60<\/span>.8&nbsp;million&nbsp;in the second quarter of 2025, compared to <span class=\"xn-money\">US$52<\/span>.1&nbsp;million in the corresponding period of 2024, representing a 16.8% year-over-year increase.<\/li>\n<li>Non-GAAP<sup>1<\/sup> net income from continuing operations attributable to controlling interest and common shareholders of JOYY was <span class=\"xn-money\">US$77<\/span>.0&nbsp;million&nbsp;in the second quarter of 2025, compared to <span class=\"xn-money\">US$74<\/span>.0&nbsp;million in the corresponding period of 2024, representing a 3.9% year-over-year increase.<\/li>\n<\/ul>\n<p><b>Second<\/b><b> Quarter 2025 Business Highlights<\/b><\/p>\n<p><b>Livestreaming Business<\/b><\/p>\n<p>In the second quarter, the Company&#8217;s livestreaming revenue reached <span class=\"xn-money\">US$375<\/span>.4&nbsp;million, with BIGO livestreaming revenue at <span class=\"xn-money\">US$355<\/span>.3&nbsp;million, both delivering a sequential growth.<\/p>\n<p>Fueled by&nbsp;ROI-driven&nbsp;user acquisition and an ever-improving user experience, JOYY&#8217;s global average mobile MAUs were 262.5&nbsp;million, resuming sequential growth in the second quarter. Bigo Live&#8217;s MAUs numbers increased by 2.3% quarter over quarter and 30\u2011day ROI from new devices improved&nbsp;by 4.4% sequentially. The company&#8217;s instant messenger product (IM) continued to achieve strong organic user growth&nbsp;attributable to&nbsp;an enhanced user experience. High-frequency usage and strong user stickiness, fueled by enhanced features such as HD audio\u2011video calling and rich media messaging, have been pivotal to IM&#8217;s organic expansion. In the second quarter, MAUs of IM increased by 3.4 million during the quarter, with average daily user time spent up by 12.8% year&nbsp;over year.&nbsp;A large and engaged user base provided a foundation of high-quality global traffic that drove sustained monetization across livestreaming and advertising.<\/p>\n<p>JOYY enhanced content quality and refined the paying user experience during the second quarter, which drove higher user engagement and conversion efficiency. As a result, BIGO&#8217;s overall livestreaming paying users grew 3.7% quarter over quarter. Specifically, the Company optimized Bigo Live&#8217;s cross-regional content distribution algorithms and real\u2011time AI translation. These changes significantly improved global content consumption and drove continued growth in cross\u2011regional tipping, particularly across <span class=\"xn-location\">Europe<\/span> and the Americas. Bigo Live launched the Streamer Academy, which offers tiered training, enhanced broadcast tools, and operational support to help streamers improve quality and reach. This fueled a 1.6% quarter-over-quarter increase in the number of streamers on Bigo Live.&nbsp;Bigo Live also introduced&nbsp;refined tiered incentives and exclusive privileges, which drove a 13% quarter-over-quarter increase in premium paying users. In the second quarter, Bigo Live&#8217;s livestreaming revenue in developed countries returned to positive quarter-over-quarter growth. In particular, Bigo Live&#8217;s revenue in <span class=\"xn-location\">Europe<\/span> rose 6.5% quarter over quarter, marking a significant rebound in the region. Bigo Live&#8217;s livestreaming revenue in <span class=\"xn-location\">Southeast Asia<\/span> also rose 3.9% quarter over quarter.<\/p>\n<p><b>Advertising Business<\/b><\/p>\n<p>In the second quarter, JOYY&#8217;s second major growth engine demonstrated significant growth potential, with non-livestreaming revenue accounting for 26.1% of total revenues. Notably, BIGO&#8217;s non-livestreaming business, primarily BIGO Ads, grew approximately 29% year over year&nbsp;and 9% quarter over quarter.<\/p>\n<p>JOYY is building significant scale on the traffic side. Its reach spans roughly 262.5\u202fmillion users through its own social apps, and it extends this reach substantially by seamlessly integrating premium global traffic across multiple channels. BIGO Ads has significantly scaled its third-party BIGO Audience network traffic through successful integrations with AppLovin MAX and Unity LevelPlay mediation platforms. Growing publisher SDK adoption has driven nearly 80% traffic growth versus the second half of 2024, while new integrations with multi-channel platforms further expanded its traffic reach, including CTV.<\/p>\n<p>Meanwhile, BIGO Ads achieved robust growth across&nbsp;IAA, IAP,&nbsp;and Web\u2011based channels, with daily transaction volumes reaching record levels.&nbsp;Web-based lead\u2011generation verticals continued to post double\u2011digit gains, powered by model optimization, enriched data feedback, and improved bidding strategies. In IAA, double-digit QoQ growth of IAA advertising was driven by growing demand from top gaming companies.<\/p>\n<p>Geographically,&nbsp;in the first half of 2025, North America&nbsp;achieved approximately 24.2% growth&nbsp;versus the second half of 2024. In <span class=\"xn-location\">Europe<\/span>, where the platform kicked off its expansion during the second quarter, revenue grew by a high single\u2011digit percentage quarter over quarter.<\/p>\n<p>The platform&#8217;s proprietary user data asset, enhanced by customer feedback and multi-channel attribution, continuously improves its profiling and targeting precision. Deep synergies across its business segments, including accumulated vertical insights, data assets&nbsp;and&nbsp;established algorithm capabilities, together with experiences under cold-start scenarios,&nbsp;have given BIGO Ads a head start in developing specialized models tailored to each vertical.&nbsp;Additionally, JOYY&#8217;s&nbsp;global network infrastructure and tech capabilities, originally built for its social entertainment businesses, offer significant cost advantages.<\/p>\n<p>BIGO Ads has emerged as JOYY&#8217;s second growth engine, unlocking significant long-term opportunities for the Company. The Company is developing its long-term capabilities, particularly as its data and algorithms, and establishing differentiated competitive advantages across various markets and verticals.<\/p>\n<p>1.This press release includes certain non-GAAP financial measures as additional clarifying items to aid investors in further understanding the Company&#8217;s performance and the impact that these items and events had on the financial results. The non-GAAP financial measures provided above should not be considered as a substitute for, or superior to, the measures of financial performance prepared in accordance with GAAP. For details of the non-GAAP measures, including the reconciliations of GAAP measures to non-GAAP measures, please refer to the press release titled &#8220;JOYY Reports Second Quarter 2025 Unaudited Financial Results&#8221; issued by the Company on <span class=\"xn-chron\">August 27, 2025<\/span>.<\/p>\n<\/p><\/div>\n<p>Source: JOYY Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, Aug. 27, 2025 \/PRNewswire\/ &#8212; JOYY Inc. (NASDAQ: JOYY) (&#8220;JOYY&#8221; or the &#8220;Company&#8221;), a global leading technology company, announced its unaudited financial results for the second quarter of 2025. In the second quarter of 2025, JOYY&#8217;s revenue reached US$ 507.8 million, representing 2.7% quarter-over-quarter growth.&nbsp;Its livestreaming revenue grew 1.1% quarter over quarter, while non-livestreaming [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":39340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-39339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JOYY Reports Second Quarter 2025 Financial Results: Ad Tech Business Gained Momentum, with Non-livestreaming Revenue Growing 25.6% YoY - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=39339\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JOYY Reports Second Quarter 2025 Financial Results: Ad Tech Business Gained Momentum, with Non-livestreaming Revenue Growing 25.6% YoY - My Blog\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, Aug. 27, 2025 \/PRNewswire\/ &#8212; JOYY Inc. (NASDAQ: JOYY) (&#8220;JOYY&#8221; or the &#8220;Company&#8221;), a global leading technology company, announced its unaudited financial results for the second quarter of 2025. In the second quarter of 2025, JOYY&#8217;s revenue reached US$ 507.8 million, representing 2.7% quarter-over-quarter growth.&nbsp;Its livestreaming revenue grew 1.1% quarter over quarter, while non-livestreaming [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transmediavictoria.net.au\/?p=39339\" \/>\n<meta property=\"og:site_name\" content=\"My Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T03:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/1887625\/1_Logo.jpg?p=medium600\" \/>\n<meta name=\"author\" content=\"admin_tony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_tony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=39339#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=39339\"},\"author\":{\"name\":\"admin_tony\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"headline\":\"JOYY Reports Second Quarter 2025 Financial Results: Ad Tech Business Gained Momentum, with Non-livestreaming Revenue Growing 25.6% YoY\",\"datePublished\":\"2025-08-27T03:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=39339\"},\"wordCount\":1263,\"image\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=39339#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transmediavictoria.net.au\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/joyy-reports-second-quarter-2025-financial-results-ad-tech-business-gained-momentum-with-non-livestreaming-revenue-growing-25-6-yoy.jpg\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=39339\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=39339\",\"name\":\"JOYY Reports Second Quarter 2025 Financial Results: Ad Tech Business Gained Momentum, with Non-livestreaming Revenue Growing 25.6% YoY - 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(NASDAQ: JOYY) (&#8220;JOYY&#8221; or the &#8220;Company&#8221;), a global leading technology company, announced its unaudited financial results for the second quarter of 2025. In the second quarter of 2025, JOYY&#8217;s revenue reached US$ 507.8 million, representing 2.7% quarter-over-quarter growth.&nbsp;Its livestreaming revenue grew 1.1% quarter over quarter, while non-livestreaming [&hellip;]","og_url":"https:\/\/transmediavictoria.net.au\/?p=39339","og_site_name":"My Blog","article_published_time":"2025-08-27T03:14:00+00:00","og_image":[{"url":"https:\/\/mma.prnasia.com\/media2\/1887625\/1_Logo.jpg?p=medium600","type":"","width":"","height":""}],"author":"admin_tony","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_tony","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transmediavictoria.net.au\/?p=39339#article","isPartOf":{"@id":"https:\/\/transmediavictoria.net.au\/?p=39339"},"author":{"name":"admin_tony","@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7"},"headline":"JOYY Reports Second Quarter 2025 Financial Results: Ad Tech Business Gained Momentum, with Non-livestreaming Revenue Growing 25.6% YoY","datePublished":"2025-08-27T03:14:00+00:00","mainEntityOfPage":{"@id":"https:\/\/transmediavictoria.net.au\/?p=39339"},"wordCount":1263,"image":{"@id":"https:\/\/transmediavictoria.net.au\/?p=39339#primaryimage"},"thumbnailUrl":"https:\/\/transmediavictoria.net.au\/wp-content\/uploads\/2025\/08\/joyy-reports-second-quarter-2025-financial-results-ad-tech-business-gained-momentum-with-non-livestreaming-revenue-growing-25-6-yoy.jpg","articleSection":["Business News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/transmediavictoria.net.au\/?p=39339","url":"https:\/\/transmediavictoria.net.au\/?p=39339","name":"JOYY Reports Second Quarter 2025 Financial Results: Ad Tech Business Gained Momentum, with Non-livestreaming Revenue Growing 25.6% YoY - 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