{"id":40320,"date":"2025-09-29T11:00:00","date_gmt":"2025-09-29T11:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4784584_AE84584_0"},"modified":"2025-09-29T11:00:00","modified_gmt":"2025-09-29T11:00:00","slug":"eagle-eye-unveils-smart-rewards-a-real-time-omnichannel-loyalty-and-incentive-solution-for-retailers","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=40320","title":{"rendered":"Eagle Eye Unveils Smart Rewards, A Real-Time Omnichannel Loyalty and Incentive Solution for Retailers"},"content":{"rendered":"<p class=\"prntac\"><i>New real-time personalization execution solution from the leaders in retail loyalty technology instantly creates rewarding customer experiences when they matter most<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LONDON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Sept. 29, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4520006-1&amp;h=686650352&amp;u=http%3A%2F%2Fwww.eagleeye.com%2F&amp;a=Eagle+Eye\" target=\"_blank\" rel=\"nofollow noopener\">Eagle Eye<\/a><\/u>, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced the launch of Smart Rewards, a real-time loyalty, incentive and customer engagement solution that forms a core component of the company&#8217;s <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4520006-1&amp;h=1205477761&amp;u=https%3A%2F%2Feagleeye.com%2Fsmart-checkout&amp;a=Smart+Checkout\" target=\"_blank\" rel=\"nofollow noopener\">Smart Checkout<\/a><\/u> product suite. The new solution allows retailers to deliver and execute precisely targeted rewards and incentives to members at the exact moment of purchase, processing complex loyalty calculations faster than a Google search.<\/p>\n<p>Smart Rewards allows retailers to deliver personalized customer experiences across any channel while maintaining speed and accuracy at checkout. For example, a shopper checking out at their local grocery store might have a discount automatically applied because they previously qualified for a discount off their next shop over <span class=\"xn-money\">$50<\/span>. Importantly for the retailer, this process happens fast; the platform processes all valid discounts, rewards and points in less than 150 milliseconds, enabling retailers to move beyond the constraints of traditional point-of-sale systems and deploy loyalty incentives and offers at unlimited scale.<\/p>\n<p>&#8220;Retailers today need the ability to recognize customers instantly and apply the most relevant rewards in real-time, regardless of where the transaction takes place,&#8221; said <span class=\"xn-person\">Tim Mason<\/span>, CEO of Eagle Eye. &#8220;With Smart Rewards, retailers can create personalized shopping experiences that feel immediate, consistent and scalable across every interaction.&#8221;<\/p>\n<p><b>How Smart Rewards Works<\/b><\/p>\n<p>The process begins by identifying a loyalty program member at checkout. Smart Rewards analyzes the member&#8217;s basket, checks their digital wallet for applicable discounts, points and incentives, and cross-references reward eligibility against basket items. The system then applies the discounts to the checkout total and sends it back to the point-of-sale system in real-time while also sending accrued rewards, updated points balances and other loyalty entitlements back to the digital wallet for the retailer to display through their app or web Experience.<\/p>\n<p>Simultaneously, the Smart Rewards platform leverages a variety of fraud protection and offer control tools to prevent misuse. These include a promotions ordering feature to determine which of multiple offers is prioritized (usually to maximize) member benefits, stacking rules to control the number of offers used in a single transaction and item promotion limits to avoid over-rewarding individual products. It also offers advanced refund and exchanges functionality to automatically re-analyze baskets when items are returned, reclaiming points or reversing redemptions to discourage abuse and protect profit margins.<\/p>\n<p><b>Built for Omnichannel Retail<\/b><\/p>\n<p>Smart Rewards&#8217; API-first architecture ensures consistent loyalty experiences across all member touchpoints, from brick-and-mortar stores and e-commerce storefronts to shopping and loyalty apps. This unified omnichannel approach helps retailers build stronger member relationships while creating a rewarding connection in the moments that matter the most.<\/p>\n<p>Smart Rewards is part of Eagle Eye&#8217;s comprehensive Smart Checkout suite, which provides retailers with integrated tools for executing modern commerce. Easily integrated into existing retail technology stacks, the entire Smart Checkout suite&#8217;s cloud-based infrastructure supports rapid scaling to meet growing business demands.<\/p>\n<p>For more information about Smart Rewards, or to arrange an interview with an Eagle Eye executive, please contact <span class=\"xn-person\">Vanessa Horwell<\/span> at <u><a href=\"mailto:vhorwell@thinkinkpr.com\" target=\"_blank\" rel=\"nofollow noopener\">vhorwell@thinkinkpr.com<\/a><\/u>.<\/p>\n<p><b>About Eagle Eye <br \/><\/b>Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world&#8217;s most flexible and scalable loyalty and promotions capability with cutting edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses, globally.<\/p>\n<p>Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.<\/p>\n<p>AI-powered, API-based and cloud-native, Eagle Eye&#8217;s enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS. Visit <u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4520006-1&amp;h=999402379&amp;u=https%3A%2F%2Fwww.eagleeye.com%2F&amp;a=www.eagleeye.com\" target=\"_blank\" rel=\"nofollow noopener\">www.eagleeye.com<\/a><\/u>&nbsp;to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New real-time personalization execution solution from the leaders in retail loyalty technology instantly creates rewarding customer experiences when they matter most LONDON, Sept. 29, 2025 \/PRNewswire\/ &#8212; Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced the launch [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-40320","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eagle Eye Unveils Smart Rewards, A Real-Time Omnichannel Loyalty and Incentive Solution for Retailers - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=40320\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eagle Eye Unveils Smart Rewards, A Real-Time Omnichannel Loyalty and Incentive Solution for Retailers - My Blog\" \/>\n<meta property=\"og:description\" content=\"New real-time personalization execution solution from the leaders in retail loyalty technology instantly creates rewarding customer experiences when they matter most LONDON, Sept. 29, 2025 \/PRNewswire\/ &#8212; 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