{"id":40464,"date":"2025-10-03T13:10:00","date_gmt":"2025-10-03T13:10:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4786816_CN86816_0"},"modified":"2025-10-03T13:10:00","modified_gmt":"2025-10-03T13:10:00","slug":"cosrx-makes-history-as-first-korean-skincare-and-haircare-brand-to-sponsor-paris-fashion-week-main-season","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=40464","title":{"rendered":"COSRX Makes History as First Korean Skincare and Haircare Brand to Sponsor Paris Fashion Week Main Season"},"content":{"rendered":"\n\n\n
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PARIS<\/span><\/span>, Oct. 3, 2025<\/span><\/span> \/PRNewswire\/ — Following its successful backstage debut earlier this year, global K-beauty leader COSRX<\/b> returned to Paris Fashion Week<\/b>, collaborating with international artist agency RAVE<\/b> to sponsor two of the week’s most anticipated shows \u2014 Courr\u00e8ges (Sept. 30<\/span>)<\/b> and Caroline Hu (Oct. 1<\/span>)<\/b>. COSRX supported the backstage teams with its core skincare heroes and newly launched haircare innovations, ensuring models were runway-ready under the direction of world-renowned artists Thomas de Kluyver<\/span><\/b> and Eugene Souleiman<\/span><\/b>.<\/p>\n

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\"COSRX<\/a>
COSRX and makeup artist Thomas de Kluyver light up the backstage of Courr\u00e8ges Spring 2026, Paris Fashion Week \u2014 in collaboration with RAVE ART COMPANY<\/span><\/p>\n<\/p><\/div>\n

“Fashion Week is a true global stage, and we are proud to once again support its backstage teams \u2014 this time with both our core skincare heroes and our newest PEPTIDE-132 haircare trinity.”<\/i> said a COSRX representative. “Bringing the ultimate glow to the skin and hair at Paris Fashion Week reflects not only our innovation but also the trust professionals place in COSRX.”<\/i><\/p>\n

COSRX’s role as an official backstage sponsor of Paris Fashion Week’s September main season is a milestone in itself. Traditionally, these shows rely on in-house beauty lines or major global affiliates, leaving little room for outside brands. Verified records confirm that this marks the first time in the 53-year history of Paris Fashion Week that a Korean brand has officially partnered backstage for the September main season<\/b>. More than a sponsorship, it signals a cultural and industry breakthrough \u2014 K-beauty making its mark at the very heart of global fashion and beauty.<\/p>\n

Courr\u00e8ges Glow: Skincare That Radiates Under the Lights<\/b><\/p>\n

Backstage at Courr\u00e8ges, London<\/span>-based makeup artist Thomas de Kluyver<\/span><\/b>, known for his collaborations with Miu Miu<\/span>, Herm\u00e8s, and Jean Paul Gaultier<\/span>, relied on COSRX’s targeted formulas to create glowing, hydrated, and makeup-ready skin.<\/p>\n

Backstage Skincare Essentials<\/b><\/p>\n