{"id":40551,"date":"2025-10-08T02:05:00","date_gmt":"2025-10-08T02:05:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4792016_AE92016_0"},"modified":"2025-10-08T02:05:00","modified_gmt":"2025-10-08T02:05:00","slug":"agoda-reports-event-tourism-fueling-a-rise-in-travel-interest-to-thailand","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=40551","title":{"rendered":"Agoda Reports Event Tourism Fueling a Rise in Travel Interest to Thailand"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2567836\/Agoda.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">BANGKOK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Oct. 8, 2025<\/span><\/span> \/PRNewswire\/ &#8212; There was a time when travelers chased only sunsets and souvenirs. Today, travel behavior is evolving, with pop culture emerging as a powerful force behind tourism trends. According to digital travel platform&nbsp;Agoda, live music events and festivals are contributing to a rise in both international and domestic travel interest in <span class=\"xn-location\">Thailand<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p> <a href=\"https:\/\/mma.prnasia.com\/media2\/2567836\/Agoda.html\" target=\"_blank\" rel=\"nofollow noopener\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2567836\/Agoda.jpg?p=medium600\" title alt> <\/a> <br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>Major international events are proving to be strong travel motivators, and the upcoming BLACKPINK concert, scheduled to take place in <span class=\"xn-location\">Bangkok<\/span> from 24 to 26 November, has already sparked an increase in global travel interest. Accommodation searches for <span class=\"xn-location\">Bangkok<\/span> from international travelers rose 18% compared to 2 weeks prior to the event. Countries showing the highest rise in interest include <span class=\"xn-location\">Vietnam<\/span> (266%), <span class=\"xn-location\">Malaysia<\/span> (107%), and <span class=\"xn-location\">Taiwan<\/span> (19%). The heightened demand may be partly attributed to BLACKPINK not performing in <span class=\"xn-location\">Malaysia<\/span> or <span class=\"xn-location\">Vietnam<\/span> during their 2025 tour, as well as the group&#8217;s strong and dedicated fanbase in <span class=\"xn-location\">Taiwan<\/span>, making <span class=\"xn-location\">Thailand<\/span> a key destination for regional fans eager to attend.<\/p>\n<p>This cross-border enthusiasm underscores the global reach of BLACKPINK&#8217;s fandom and highlights the rising influence of major international events as travel drivers. Within <span class=\"xn-location\">Thailand<\/span>, demand is equally strong. The concert led to a 130% in domestic accommodation searches for <span class=\"xn-location\">Bangkok<\/span> on Agoda, fueled in part by the popularity of Thai-born member Lisa, whose international fanbase continues to energize local interest in global entertainment.<\/p>\n<p>And the show doesn&#8217;t stop there. Rolling Loud Thailand, the hip-hop festival set to return to Legend Siam in Pattaya from 14 to 16 November, is also proving to be a strong travel magnet. The event is globally recognized as one of the biggest names in rap and hip-hop culture. Despite uncertainty surrounding this year&#8217;s headliner announcements, Agoda data shows that accommodation searches for stays around the event dates have increased by 36% from domestic and international travelers alike, with the most interest coming from <span class=\"xn-location\">South Korea<\/span>, <span class=\"xn-location\">Japan<\/span>, and <span class=\"xn-location\">Taiwan<\/span>.<\/p>\n<p><span class=\"xn-location\">Thailand&#8217;s<\/span> local festival scene also continues to attract global travelers. Wonderfruit Festival, scheduled to take place in Pattaya from 11 to 15 December, has seen a 10% increase in international searches for accommodation in Pattaya and Chonburi area, led by interest from <span class=\"xn-location\">South Korea<\/span>, <span class=\"xn-location\">the Philippines<\/span>, and <span class=\"xn-location\">Singapore<\/span> travelers. The festival is a multi-sensory experience that blends art, nature, wellness, and sustainability in a vibrant open-air setting. Held in the fields of Pattaya, the event features everything from sunrise soundscapes and farm-to-table dining to architectural pavilions and cultural workshops.<\/p>\n<p><b>Akaporn Rodkong, Country Director, <span class=\"xn-location\">Thailand<\/span> at Agoda, said &#8220;<\/b>As <span class=\"xn-location\">Thailand<\/span> continues to host world-class events and festivals, event tourism is proving to be a dynamic force in strengthening the country&#8217;s position as a global travel destination. Agoda remains committed to supporting travelers in discovering these experiences while making travel more accessible and affordable.&#8221;<\/p>\n<p>Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking. Discover the best deals on Agoda&#8217;s mobile app and start planning the next concert adventure. Visit Agoda.com for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, Oct. 8, 2025 \/PRNewswire\/ &#8212; There was a time when travelers chased only sunsets and souvenirs. Today, travel behavior is evolving, with pop culture emerging as a powerful force behind tourism trends. According to digital travel platform&nbsp;Agoda, live music events and festivals are contributing to a rise in both international and domestic travel interest [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":40552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-40551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agoda Reports Event Tourism Fueling a Rise in Travel Interest to Thailand - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=40551\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agoda Reports Event Tourism Fueling a Rise in Travel Interest to Thailand - My Blog\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, Oct. 8, 2025 \/PRNewswire\/ &#8212; There was a time when travelers chased only sunsets and souvenirs. Today, travel behavior is evolving, with pop culture emerging as a powerful force behind tourism trends. 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