{"id":40899,"date":"2025-10-19T11:49:00","date_gmt":"2025-10-19T11:49:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4801586_AE01586_0"},"modified":"2025-10-19T11:49:00","modified_gmt":"2025-10-19T11:49:00","slug":"from-test-drive-to-co-creation-the-2025-chery-international-user-summit-builds-a-new-mobility-ecosystem","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=40899","title":{"rendered":"From Test Drive to Co-Creation — The 2025 Chery International User Summit Builds a New Mobility Ecosystem"},"content":{"rendered":"

WUHU, China<\/span><\/span>, Oct. 19, 2025<\/span><\/span> \/PRNewswire\/ — From October 17 to 21<\/span>, under the theme “Co-Create \u2022 Co-Define,”<\/i> the 2025 Chery International User Summit gathered 1,200 guests from over 100 countries and regions in Wuhu. The event offered an immersive look at Chery’s full-spectrum ecosystem \u2014 powered by new energy and intelligent technology, covering every mobility scenario.<\/p>\n

From family sedans to off-road SUVs, from racetrack tests to outdoor challenges, Chery engaged participants through test drives, immersive experiences, and user research \u2014 embodying its co-creation philosophy and showcasing how inclusive innovation is transforming mobility worldwide.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/p><\/div>\n

All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/b><\/p>\n

The test drive brought together five of Chery International’s core brands \u2014 CHERY, EXEED, OMODA & JAECOO, iCAUR, LEPAS, and LUXEED \u2014 showcasing over ten flagship models across a full spectrum of mobility scenarios, from family to off-road, from youthful to premium. Combining static analysis, dynamic testing, and tech immersion, the event offered customized experiences tailored to diverse user profiles worldwide.<\/p>\n

As the trusted choice for millions of families,  CHERY demonstrated its enduring strength through the TIGGO series (TIGGO 4\/7\/8\/9) \u2014 offering safety, space, and comfort that redefine family mobility. The KP11 pickup, balancing rugged off-road capability with everyday practicality, extended the boundaries of family adventure with reliability and joy.<\/p>\n

Through an immersive “Performance Journey” and static showcases, EXEED presented its latest achievements in electrification, hybrid power, intelligence, and design\u2014offering guests a firsthand experience of multiple industry “firsts” and “onlys.”<\/p>\n

In the BEV segment, as a premium global NEV brand, EXLANTIX demonstrated its electric lineup capable of 0-100 km\/h acceleration in just around 3 seconds, delivering supercar-level performance and a best-in-class turning radius of 5.65 meters.<\/p>\n

For hybrid technology, the REEV model is equipped with dual front and rear electric motors producing a combined output of 345 kW. Its electric-drive system ensures instant acceleration and a refined, EV-like driving experience that sets new benchmarks in the segment.<\/p>\n

Targeting the next generation of drivers, OMODA & JAECOO hosted Intelligent Co-Creation Camp and Hybrid Co-Creation Camp sessions featuring O7 and J8. Through RPA\/APA auto parking, acceleration, and elk tests, participants experienced the synergy of smart control and hybrid power \u2014 catering to diverse driving preferences.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/p><\/div>\n

Positioned as a timeless classic, iCAUR showcased its 03T REEV, 03T BEV, and V23 BEV under the theme “Golden Range, All-Terrain Conquest.” At the off-road testing site, users experienced the models’ remarkable endurance and adaptability, enjoying the thrill of mastering challenging terrains.<\/p>\n

The LEPAS brand, known for its refined driving aesthetics, introduced a playful “Unbox Elegance” test drive featuring L4, L6, and L8 models. Through activities like linear acceleration, outdoor power supply demos, and a “52 Storage Spots” treasure hunt, participants brewed coffee and grilled snacks on-site, experiencing firsthand the blend of sophistication and practicality in elegant mobility.<\/p>\n

LUXEED, Chery’s flagship intelligent brand, presented advanced innovations in the Smart Drive Zone. The R7 demonstrated VPD (Valet Parking Driver) and wireless charging, offering seamless cross-zone summoning and autonomous parking \u2014 giving participants a glimpse into the effortless convenience of future electric mobility and reinforcing Chery’s leadership in intelligent technology.<\/p>\n

\n

\"All<\/a>
All Chery Brands Unite: Personalized Experiences Tailored for Every Guest<\/span><\/p>\n<\/p><\/div>\n

Comprehensive Research: Turning User Voices into Product Evolution<\/b><\/p>\n

The test drive program featured a multi-dimensional research matrix, covering everything from sensory feedback to strategic insights. A dynamic driving survey captured real-time evaluations of acceleration, braking, handling, and cabin quietness. Meanwhile, a static design study\u2014powered by 150 iPads\u2014collected detailed data on user preferences for styling, interiors, and features. Additionally, in-depth HEV interviews explored market-specific expectations and challenges, helping outline a clear ‘demand map’ for Chery’s hybrid product strategy worldwide.<\/p>\n

All surveys were customized by brand, model, and market to ensure precision and actionable insights. This systematic research approach serves not just as a feedback channel, but as a strategic bridge aligning technology evolution with user needs. By transforming real-world user experiences into measurable data, Chery ensures that user feedback becomes a true driver of continuous innovation, continuously refining product performance and informing future technology and model planning.<\/p>\n

This full-spectrum test drive \u2014 spanning all Chery brands and mobility scenarios \u2014 was more than a showcase of technical strength; it was a genuine co-creation dialogue with users worldwide. Through an integrated experience of driving, listening, and co-defining, the test drive session of the 2025 Chery International User Summit brought the “CO-CREATE \u2022 CO-DEFINE” philosophy to life \u2014 transforming vision into action, and ideas into reality.<\/p>\n","protected":false},"excerpt":{"rendered":"

WUHU, China, Oct. 19, 2025 \/PRNewswire\/ — From October 17 to 21, under the theme “Co-Create \u2022 Co-Define,” the 2025 Chery International User Summit gathered 1,200 guests from over 100 countries and regions in Wuhu. The event offered an immersive look at Chery’s full-spectrum ecosystem \u2014 powered by new energy and intelligent technology, covering every mobility scenario. From family sedans to off-road SUVs, from racetrack tests […]<\/p>\n","protected":false},"author":8,"featured_media":40900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-40899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\nFrom Test Drive to Co-Creation - The 2025 Chery International User Summit Builds a New Mobility Ecosystem - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=40899\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Test Drive to Co-Creation - The 2025 Chery International User Summit Builds a New Mobility Ecosystem - My Blog\" \/>\n<meta property=\"og:description\" content=\"WUHU, China, Oct. 19, 2025 \/PRNewswire\/ — From October 17 to 21, under the theme “Co-Create \u2022 Co-Define,” the 2025 Chery International User Summit gathered 1,200 guests from over 100 countries and regions in Wuhu. 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