{"id":41173,"date":"2025-10-29T03:10:00","date_gmt":"2025-10-29T03:10:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4809773_AE09773_0"},"modified":"2025-10-29T03:10:00","modified_gmt":"2025-10-29T03:10:00","slug":"tiktok-selects-ias-for-brand-safety-measurement-for-tiktok-pangle-advertisers","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=41173","title":{"rendered":"TikTok Selects IAS for Brand Safety Measurement for TikTok Pangle Advertisers"},"content":{"rendered":"\n\n\n
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IAS Provides TikTok Pangle Advertisers with Increased Transparency and Brand Protection<\/i><\/p>\n

SINGAPORE<\/span><\/span>, Oct. 29, 2025<\/span><\/span> \/PRNewswire\/ — Integral Ad Science<\/a> (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business.<\/p>\n

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TikTok Pangle totals over 380,000 global apps with a daily active user reach<\/a><\/u> of 2.9 billion via app traffic. Advertisers can now pair IAS’s AI-driven Total Media Quality (TMQ) for post-bid measurement on TikTok, with IAS’s Post-Bid Measurement for TikTok Pangle to drive incremental reach with confidence. This builds on IAS’s Social Optimization offerings for TikTok, which empower advertisers with greater transparency and control over their advertising investments on the platform.<\/p>\n

“Our advertisers greatly value IAS’s scaled solutions on TikTok. These new Brand Safety features provide advertisers across the globe access to independent and trusted, third-party measurement across TikTok’s offerings, including Pangle’s hundreds of thousands of global apps,” said Lisa Utzschneider<\/span>, CEO of IAS. “IAS is committed to providing brands with greater transparency wherever they allocate digital media spend so they can scale campaigns with confidence.”<\/p>\n

IAS’s Post-Bid Measurement for TikTok Pangle provides global advertisers with:<\/b><\/p>\n