{"id":41355,"date":"2025-11-06T17:53:00","date_gmt":"2025-11-06T17:53:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4817664_AE17664_0"},"modified":"2025-11-06T17:53:00","modified_gmt":"2025-11-06T17:53:00","slug":"upl-launches-a-global-campaign-afarmercan-ahead-of-cop30-championing-farmers-in-climate-action","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=41355","title":{"rendered":"UPL launches a global campaign &#8216;#AFarmerCan&#8217; ahead of COP30, championing farmers in climate action"},"content":{"rendered":"<p><i>~ A global call to action&nbsp;urging world leaders to place farmers at the heart of climate strategies<\/i><\/p>\n<p><b>Microsite:<\/b>&nbsp;<a href=\"https:\/\/events.upl-ltd.com\/cop30\/\" target=\"_blank\" rel=\"nofollow noopener\">Meet 20 farmers from around the world leading climate action in agriculture<\/a><br \/><b>DVC:<\/b>&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=z1BdOhoOjgE\" target=\"_blank\" rel=\"nofollow noopener\">Watch the campaign video<\/a><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LONDON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Nov. 7, 2025<\/span><\/span> \/PRNewswire\/ &#8212; UPL, a global leader in sustainable agricultural solutions, today announced the launch of its <a href=\"https:\/\/events.upl-ltd.com\/cop30\/\" target=\"_blank\" rel=\"nofollow noopener\">global campaign<\/a>&nbsp;<b>&#8216;#AFarmerCan &#8211; The hero you don&#8217;t know you need&#8217;<\/b>,&nbsp;ahead of the 30th United Nations Climate Change Conference, taking place from <span class=\"xn-chron\">10-21 November 2025<\/span> in Bel\u00e9m, <span class=\"xn-location\">Brazil<\/span>. The campaign celebrates farmers as climate heroes and calls on world leaders to recognize their pivotal role in building climate resilience.<\/p>\n<div id=\"prni_dvprnejpg4477left\" dir=\"ltr\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2815888\/UPL_AFarmerCan_campaign.jpg?p=medium600\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpg4477left\" title=\"UPL honours farmers leading climate action across the world with #AFarmerCan campaign\" src=\"https:\/\/mma.prnasia.com\/media2\/2815888\/UPL_AFarmerCan_campaign.jpg?p=medium600\" alt=\"UPL honours farmers leading climate action across the world with #AFarmerCan campaign\" align=\"middle\"><\/a> <br \/><span>UPL honours farmers leading climate action across the world with #AFarmerCan campaign<\/span> <\/div>\n<p>With a presence in over 140 countries, UPL works closely with smallholder farmers and large-scale commercial growers, empowering them with sustainable agricultural solutions that drive climate action and food security. Drawing on this experience, UPL has curated <a href=\"https:\/\/events.upl-ltd.com\/cop30\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>20 inspiring farmer stories<\/b><\/a> from around the world, showcasing how agriculture can advance <b>greenhouse gas (GHG) mitigation, energy security, water conservation, soil health regeneration, and biodiversity protection &#8211; <\/b>the five pillars guiding UPL&#8217;s engagement at <span class=\"xn-money\">COP30<\/span>.<\/p>\n<p>UPL&#8217;s #AFarmerCan campaign makes a <a href=\"https:\/\/events.upl-ltd.com\/cop30\/take-action.html\" target=\"_blank\" rel=\"nofollow noopener\">compelling appeal<\/a>: <b>Policy must stand with farmers. Consumers must recognize and celebrate their strength, resilience, and innovation<\/b>.<\/p>\n<p>As part of its campaign advocacy, UPL is proposing a four-pillar incentive framework to strengthen farmer resilience:<\/p>\n<ul type=\"disc\">\n<li><b>Pay: <\/b>Reward farmers for adopting climate-smart practices.<\/li>\n<li><b>Protect:<\/b> Offer farmer subsidies and insurance to guard against risks.<\/li>\n<li><b>Procure:<\/b> Strengthen farmer access to public markets for certified sustainable produce.<\/li>\n<li><b>Promote:<\/b> Scale digital tools, soil health data, and knowledge training for farmers.<\/li>\n<\/ul>\n<p><b>Speaking about the initiative, Mr. <span class=\"xn-person\">Jai Shroff<\/span>, Chairman &amp; Group CEO, UPL, said:<\/b>&nbsp;&#8220;With #AFarmerCan, we are amplifying a simple but urgent message: the future of climate resilience begins in the fields. Farmers are already leading the way &#8211; innovating, adapting, and regenerating. Yet their contributions remain under-recognized in global climate discourse. This campaign is our call to policymakers, institutions, and consumers to stand with farmers, empower them, and make them central to climate action.&#8221;<\/p>\n<p>UPL is amplifying its message through a<b> global 360\u00b0 campaign <\/b>across <span class=\"xn-location\">Brazil<\/span> and key markets, blending <b>high-impact outdoor branding<\/b> with <b>immersive digital engagement.<\/b> In Bel\u00e9m, the campaign spans <b>airport signage, 1,000+ branded taxis, and 200 buses <\/b>featuring <b>QR codes <\/b>that unlock <b>powerful first-hand stories from farmers.<\/b> Complementing this are targeted <b>digital campaigns, social media activations,<\/b> and <b>an evocative film<\/b> showcasing farmers as climate heroes. The initiative also includes <b>eco-friendly merchandise <\/b>\u2014 T-shirts, tote bags, and water bottles.<\/p>\n<p>UPL will be present in COP30&#8217;s Blue Zone \u2014 the official area organized by the United Nations Framework Convention on Climate Change (UNFCCC) for formal negotiations and national pavilions \u2014 serving <a href=\"https:\/\/events.upl-ltd.com\/cop30\/coffee\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>carbon-smart coffee<\/b><\/a> from <b><span class=\"xn-location\">Brazil&#8217;s<\/span> Mi\u00f3 brand<\/b>. By serving coffee that captures more CO\u2082 than it emits, UPL will offer delegates a tangible experience of how climate-smart farming can accelerate progress toward global climate goals. As part of this sponsorship, UPL has also secured rights to use the conference&#8217;s official branding.<\/p>\n<p>UPL will showcase its <b>Agrosphere<\/b> at the <b>AgriZone<\/b>, an exhibition space organized by Embrapa (Brazilian Agricultural Research Corporation) where UPL will host expert panels and debates based on the five pillars that guide UPL&#8217;s engagement at <span class=\"xn-money\">COP30<\/span>. UPL will also participate in the <b>Planeta Campo Forum <\/b>and present a <b>low methane rice case study from <span class=\"xn-location\">India<\/span>.<\/b><\/p>\n<p>Through <b>&#8216;#AFarmerCan&#8217;<\/b>, UPL reaffirms its commitment to shaping a global movement that celebrates farmers as climate heroes and stewards of a healthier planet.<\/p>\n<p>UPL is a <b>global leader in biosolutions and agricultural solutions<\/b>, operating in over <b>140 countries<\/b> with <b>43 manufacturing sites, 57 R&amp;D facilities<\/b>, and a portfolio of <b>15,000+ registered products<\/b> worldwide.<\/p>\n<p><b>About UPL Group <\/b><\/p>\n<p>UPL Ltd. (NSE: UPL)&nbsp;(BSE: 512070)&nbsp;(LSE GDR: UPLL) is a global provider of sustainable agricultural products and solutions that cover the entire agrifood value chain. With annual revenue exceeding <span class=\"xn-money\">$5 bn<\/span>, UPL Ltd. is one of the largest agriculture companies worldwide, serving growers in more than 140 countries. UPL Ltd. comprises of four pure-play platforms that include UPL Corporation Ltd. (UPL Corp); UPL Sustainable Agriculture Solutions Ltd. (UPL SAS); Advanta Enterprises Ltd; and Superform Chemistries Ltd. Together, these platforms are dedicated to <i>Reimagining Sustainability<\/i> and driving progress in the world. For more information, please visit <a href=\"https:\/\/www.upl-ltd.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.upl-ltd.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>~ A global call to action&nbsp;urging world leaders to place farmers at the heart of climate strategies Microsite:&nbsp;Meet 20 farmers from around the world leading climate action in agricultureDVC:&nbsp;Watch the campaign video LONDON, Nov. 7, 2025 \/PRNewswire\/ &#8212; UPL, a global leader in sustainable agricultural solutions, today announced the launch of its global campaign&nbsp;&#8216;#AFarmerCan &#8211; [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-41355","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UPL launches a global campaign &#039;#AFarmerCan&#039; 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