{"id":41874,"date":"2025-12-02T20:05:00","date_gmt":"2025-12-02T20:05:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/4837548_AE37548_0"},"modified":"2025-12-02T20:05:00","modified_gmt":"2025-12-02T20:05:00","slug":"adyen-processes-record-43-billion-as-black-friday-cyber-monday-weekend-sets-new-benchmark-for-global-payments","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=41874","title":{"rendered":"Adyen Processes Record $43 billion as Black Friday\/Cyber Monday Weekend Sets New Benchmark for Global Payments"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1490851\/Logo__Adyen_green_RGB_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul type=\"disc\">\n<li><i>Contactless is the Standard: The share of contactless in-store POS transactions rose from 81% last year to 85% this year<\/i><\/li>\n<li><i>Shopper behavior varies globally, with online peaks ranging <span class=\"xn-chron\">12 p.m.<\/span> on Black Friday in the US to <span class=\"xn-chron\">8 p.m. on Sunday<\/span> in <span class=\"xn-location\">France<\/span><\/i><\/li>\n<li><i>At peak demand,&nbsp;Adyen seamlessly processed 199,000 transactions per minute<\/i><\/li>\n<\/ul>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 3, 2025<\/span><\/span> \/PRNewswire\/ &#8212; This year&#8217;s Black Friday\/Cyber Monday (BFCM) proved to be another record-breaking holiday shopping weekend, where consumer traffic and demand spiked, and the Adyen platform delivered, processing a total volume of <span class=\"xn-money\">$43 billion<\/span> across the BFCM weekend (up 27% vs. last year), while maintaining an exceptional 99.9999% uptime. Transactions per minute on the Adyen platform reached a peak of 199,000 on Black Friday. Additional insights from this year&#8217;s BFCM are available on Adyen&#8217;s <b><u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4570849-1&amp;h=1733471165&amp;u=https%3A%2F%2Fwww.adyen.com%2Fcampaigns%2F2025%2Fbfcm-unboxed&amp;a=BFCM+Unboxed+Insights+page\" target=\"_blank\" rel=\"nofollow noopener\">BFCM Unboxed Insights page<\/a><\/u>.<\/b><\/p>\n<p><b>How People Are Paying<br \/><\/b>Consumer habits have permanently changed, and flexibility at checkout is no longer a luxury\u2014it&#8217;s essential: 54% of consumers globally will leave a store or abandon an online checkout if they cannot pay using their preferred method. This BFCM, the data revealed some clear trends:<\/p>\n<ul type=\"disc\">\n<li><b>Mobile Wallets Soar:&nbsp;<\/b>Digital wallets are establishing themselves as a key payment method at the Point-Of-Sale (POS). During this year&#8217;s Black Friday, the share of POS revenue paid with digital wallets reached 33%, up from 21% last year, and this momentum is expected to accelerate.<\/li>\n<li><b>Contactless Continuing as the Undisputed Norm:<\/b> Contactless payments continue to gain ground worldwide. During last year&#8217;s Black Friday, 81% of in-store POS transactions were contactless, rising to 85% this year, further cementing contactless as the standard.<\/li>\n<li><b>Local Payment Methods Remain Highly Relevant:&nbsp;<\/b>Their share is stable at 14-15% year-on-year across channels, underscoring the necessity for merchants to implement fitting regional options like Carte Bancaire, iDeal, and PayPal.<\/li>\n<li><b>Shoppers Continued to Embrace Flexible Payment Options During the Peak Period:&nbsp;<\/b>The volume of online payments made via Buy Now Pay Later (BNPL) on Black Friday rose 43% compared to the previous month and matched last year&#8217;s Black Friday levels, underscoring consumers&#8217; preference for flexible financing during major spending events.<\/li>\n<\/ul>\n<p><b>The Value of In-Store Purchases<br \/><\/b>Physical retail continues to hold a key advantage for high-value purchases during holiday sales. In 2025, the average basket size (ATV) from in-store Black Friday purchases was 28% higher than online. Overall, the ATV in Retail increased by 22% on Black Friday 2025 in comparison to a typical Friday.<\/p>\n<p><b>From the US to Everywhere: The Global Embrace of Black Friday<br \/><\/b>While Black Friday originated in the US, it has grown in significance across other markets as well. This year, we tracked significant transaction volume uplifts compared to typical Fridays across key international markets:<\/p>\n<ol type=\"1\">\n<li><span class=\"xn-location\">Denmark<\/span> \u2013 6.11x<\/li>\n<li><span class=\"xn-location\">Spain<\/span> \u2013 4.47x<\/li>\n<li><span class=\"xn-location\">Iceland<\/span> \u2013 3.75x<\/li>\n<li><span class=\"xn-location\">Norway<\/span> \u2013 3.53x<\/li>\n<li><span class=\"xn-location\">Finland<\/span> \u2013 3.51x<\/li>\n<li><span class=\"xn-location\">Sweden<\/span> \u2013 3.36x<\/li>\n<li><span class=\"xn-location\">Portugal<\/span> \u2013 3.33x<\/li>\n<li>US \u2013 2.80x<\/li>\n<li><span class=\"xn-location\">Canada<\/span> \u2013 2.77x<\/li>\n<li><span class=\"xn-location\">Brazil<\/span> \u2013 2.75x<\/li>\n<\/ol>\n<p><b>Pinpointing Peak Hours<br \/><\/b>Peak online shopping hours during the BFCM weekend vary globally, though most markets hit their local peak on Black Friday:<\/p>\n<ul type=\"disc\">\n<li>US: Black Friday, <span class=\"xn-chron\">12 p.m.<\/span><\/li>\n<li><span class=\"xn-location\">Sweden<\/span>: Black Friday, <span class=\"xn-chron\">5 p.m.<\/span><\/li>\n<li><span class=\"xn-location\">Poland<\/span>, UK &amp; <span class=\"xn-location\">Australia<\/span>: Black Friday, <span class=\"xn-chron\">6 p.m.<\/span><\/li>\n<li><span class=\"xn-location\">Netherlands<\/span> &amp; <span class=\"xn-location\">Italy<\/span>: Black Friday, <span class=\"xn-chron\">7 p.m.<\/span><\/li>\n<li><span class=\"xn-location\">Germany<\/span>: Black Friday, <span class=\"xn-chron\">9 p.m.<\/span><\/li>\n<li><span class=\"xn-location\">France<\/span>: Sunday, 8.p.m.<\/li>\n<\/ul>\n<p>Across most markets, the peak hour for in-store shopping falls on Saturday: <span class=\"xn-chron\">12 p.m.<\/span> in <span class=\"xn-location\">Australia<\/span>, <span class=\"xn-chron\">1 p.m.<\/span> in <span class=\"xn-location\">Sweden<\/span> and <span class=\"xn-location\">Poland<\/span>, <span class=\"xn-chron\">2 p.m.<\/span> in <span class=\"xn-location\">Germany<\/span>, <span class=\"xn-location\">Canada<\/span>, and the UK, <span class=\"xn-chron\">4 p.m.<\/span> in <span class=\"xn-location\">France<\/span>, and <span class=\"xn-chron\">5 p.m.<\/span> in <span class=\"xn-location\">Italy<\/span>. The only exception is the US, where the peak occurred on Black Friday at <span class=\"xn-chron\">1 p.m.<\/span> Overall, peak in-store shopping times showed virtually no year-on-year change.<\/p>\n<p><b>Shoppers buy more on Black Friday\u2014but they also return more<br \/><\/b>While the average refund rate for online retail purchases across the whole past year was 8.33%, online retail purchases made during Black Friday last year saw a significantly higher refund rate of 11.32%.<\/p>\n<p><b>About Adyen<br \/><\/b>Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&amp;M, eBay, and Microsoft.<\/p>\n<p><b>About the Data Analysis<br \/><\/b>The analysis underlying this article compares received and authorized transaction counts, total transaction volumes, and average transaction values (ATV, equivalent to cart value) processed via the Adyen platform globally between BFCM 2024 (<span class=\"xn-chron\">Thursday, November 28, 2024<\/span>, <span class=\"xn-chron\">12 p.m. CET<\/span> to <span class=\"xn-chron\">Saturday, November 30, 2024<\/span>, <span class=\"xn-chron\">9 a.m. CET<\/span>) and BFCM 2025 (<span class=\"xn-chron\">Thursday, November 27, 2025<\/span>, <span class=\"xn-chron\">12 p.m. CET<\/span> to <span class=\"xn-chron\">Saturday, November 29, 2025<\/span>, <span class=\"xn-chron\">9 a.m. CET<\/span>), unless stated otherwise. &#8220;Black Friday&#8221; refers to the period from Thursday at <span class=\"xn-chron\">12 p.m.<\/span> to Saturday at <span class=\"xn-chron\">9 a.m. CET<\/span>. For market-level transaction volumes, the same time span is applied in local time. References to &#8220;the month before&#8221; are based on the average for September 17\u2013October 14, 2025. References to a &#8220;typical Friday&#8221; use the average of the five Fridays preceding Black Friday 2025. The analysis includes breakdowns by payment method, sales channel, market, and hourly performance. References to sub-industries correspond to the respective merchant verticals. All figures represent only volumes processed through the Adyen platform.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4570849-1&amp;h=729952441&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1490851%2FLogo__Adyen_green_RGB_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1490851%2FLogo__Adyen_green_RGB_Logo.jpg\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/mma.prnasia.com\/media2\/1490851\/Logo__Adyen_green_RGB_Logo.jpg?p=medium600<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contactless is the Standard: The share of contactless in-store POS transactions rose from 81% last year to 85% this year Shopper behavior varies globally, with online peaks ranging 12 p.m. on Black Friday in the US to 8 p.m. on Sunday in France At peak demand,&nbsp;Adyen seamlessly processed 199,000 transactions per minute NEW YORK, Dec. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-41874","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adyen Processes Record $43 billion as Black Friday\/Cyber Monday Weekend Sets New Benchmark for Global Payments - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=41874\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adyen Processes Record $43 billion as Black Friday\/Cyber Monday Weekend Sets New Benchmark for Global Payments - My Blog\" \/>\n<meta property=\"og:description\" content=\"Contactless is the Standard: The share of contactless in-store POS transactions rose from 81% last year to 85% this year Shopper behavior varies globally, with online peaks ranging 12 p.m. on Black Friday in the US to 8 p.m. on Sunday in France At peak demand,&nbsp;Adyen seamlessly processed 199,000 transactions per minute NEW YORK, Dec. 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