{"id":42620,"date":"2026-01-13T12:00:00","date_gmt":"2026-01-13T12:00:00","guid":{"rendered":"http:\/\/www.prnasia.com\/story\/archive\/4860779_AE60779_0"},"modified":"2026-01-13T12:00:00","modified_gmt":"2026-01-13T12:00:00","slug":"bellroy-releases-year-of-the-horse-capsule-collection","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=42620","title":{"rendered":"Bellroy Releases Year of the Horse Capsule Collection"},"content":{"rendered":"<p><b><i>Limited-edition designs of&nbsp;Bellroy&#8217;s lightweight, everyday bags and pouches from the Cinch range.<\/i><\/b><\/p>\n<p><span class=\"legendSpanClass\">MELBOURNE, Australia<\/span>, <span class=\"legendSpanClass\">Jan. 13, 2026<\/span> \/PRNewswire\/ &#8212; Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The <u><a href=\"https:\/\/bellroy.com\/collection\/year-of-the-horse\" target=\"_blank\" rel=\"nofollow noopener\">custom designs<\/a><\/u> capture the symbolism of the new year with an injection of modernity, with crimson to represent lucky red, seafoam green as a nod to spring, and hidden messages of rest and readiness, unique to each style. These limited-edition products are available now at <u><a href=\"http:\/\/bellroy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">bellroy.com<\/a><\/u> and at select retailers.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6669\" readability=\"7\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2859981\/Bellroy_LNY_2026_1_Hero.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2859981\/Bellroy_LNY_2026_1_Hero.jpg?p=medium600\" title=\"Bellroy's Year of the Horse Collection\" alt=\"Bellroy's Year of the Horse Collection\"><\/a><br \/><span>Bellroy&#8217;s Year of the Horse Collection<\/span><\/p>\n<\/p><\/div>\n<p>Products:<\/p>\n<ul type=\"disc\">\n<li>Cinch Backpack \u2013 Year of the Horse Edition<\/li>\n<li>Cinch Mini Messenger \u2013 Year of the Horse Edition<\/li>\n<li>Cinch Pocket \u2013 Year of the Horse Edition<\/li>\n<li>Cinch Pouch \u2013 Year of the Horse Edition<\/li>\n<li>New Year Horse Charm<\/li>\n<li>New Year Owl Charm<\/li>\n<\/ul>\n<p>Bellroy is also offering customers the New Year Horse Charm and New Year Owl Charm as gifts with the purchase of the Cinch Backpack \u2013 Year of the Horse Edition or Mini Messenger \u2013 Year of the Horse Edition (while stocks last). The horse charm, molded from clay and developed through 3D printing, features two snuggling horses sitting on a diamond-style knot that loosely resembles a traditional Chinese knot. Bellroy Designer Rowan Dinning says, &#8220;For Year of the Horse, we didn&#8217;t want to signal a hustle culture, like the clich\u00e9, prancing pony. We focused more on being in connection with family and that sense of community when putting together the capsule.&#8221;<\/p>\n<p>This capsule is a modern take on a year that is often tied to speed, ambition and momentum. Bellroy reframes the story: rest and prepare, then move with purpose. &#8220;The idea was inspired by the phonetic similarity between&nbsp;&#8216;Cinch&#8217; and the Chinese word &#8216;\u677e\u5f1b&#8217; (s\u014dngch\u00ed), which means relaxed, chilled or loosened. The design language of the Cinch family \u2013 playful structure, soft and lightweight materials \u2013 further reinforces this &#8216;chilled&#8217; feeling,&#8221; says Bellroy BD Project Manager Fiona Fang.<\/p>\n<p><b>Cinch Backpack \u2013 Year of the Horse Edition<\/b><\/p>\n<ul type=\"disc\">\n<li>RRP US$125.<\/li>\n<\/ul>\n<p><b>Cinch Mini Messenger \u2013 Year of the Horse Edition<\/b><\/p>\n<ul type=\"disc\">\n<li>RRP US$79.<\/li>\n<\/ul>\n<p><b>Cinch Pocket \u2013 Year of the Horse Edition<\/b><\/p>\n<ul type=\"disc\">\n<li>RRP US$25.<\/li>\n<\/ul>\n<p><b>Cinch Pouch \u2013 Year of the Horse Edition<\/b><\/p>\n<ul type=\"disc\">\n<li>RRP US$25.<\/li>\n<\/ul>\n<p><b>New Year Horse Charm and New Year Owl Charm<\/b><\/p>\n<ul type=\"disc\">\n<li>RRP US$35 each.<\/li>\n<li>Available as a free gift with eligible purchases.<\/li>\n<\/ul>\n<p><b>Now available at <u><a href=\"http:\/\/bellroy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">bellroy.com<\/a><\/u> and selected retailers.<br \/><\/b><b>Product images available <u><a href=\"https:\/\/bellroy.imagerelay.com\/fl\/5361678a8fff47798e1cda1772d63545\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a><\/u>.<\/b><\/p>\n<p><b>Apple-exclusive collection<\/b><\/p>\n<p>In addition to the collection available on <u><a href=\"http:\/\/bellroy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">bellroy.com<\/a><\/u>, Bellroy has collaborated with Chinese paper artist <u><a href=\"https:\/\/chenfenwan.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Chen Fenwan<\/a><\/u> to create a Year of the Horse Collection made exclusively for <u><a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Apple<\/a><\/u> \u2013 comprising the Laptop Caddy, Travel Organizer and Cinch Messenger. Each limited-edition product includes an exclusive patterned lining designed by the artist.<\/p>\n<p><b>Laptop Caddy 14&#8243; \u2013 Special Edition<\/b><\/p>\n<ul type=\"disc\">\n<li>RRP US$79.<\/li>\n<\/ul>\n<p><b>Travel Organizer&nbsp; \u2013 Special Edition<\/b><\/p>\n<ul type=\"disc\">\n<li>RRP US$59.<\/li>\n<\/ul>\n<p><b>Cinch Messenger&nbsp; \u2013 Special Edition<\/b><\/p>\n<ul type=\"disc\">\n<li>RRP US$99.<\/li>\n<\/ul>\n<p><b>Now available at <u><a href=\"http:\/\/apple.com\/\" target=\"_blank\" rel=\"nofollow noopener\">apple.com<\/a><\/u> and in select stores.<br \/><\/b><b>Product images available <u><a href=\"https:\/\/bellroy.imagerelay.com\/fl\/5361678a8fff47798e1cda1772d63545\" target=\"_blank\" rel=\"nofollow noopener\">here<\/a><\/u>.<\/b><\/p>\n<p><b>About&nbsp;Bellroy<\/b><\/p>\n<p><u><a href=\"https:\/\/bellroy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Bellroy<\/a><\/u>&nbsp;is an Australian certified B-Corp revolutionizing everyday carry since 2010. The design-obsessed brand creates wallets, bags, and tech accessories that solve real problems through sustainable materials and meticulous engineering. With products sold in 100+ countries, Bellroy demonstrates that business can be a force for good without compromising on quality or design.<\/p>\n<p><b>Social Media:<\/b><\/p>\n<p>Instagram: <u><a href=\"https:\/\/www.instagram.com\/bellroy\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.instagram.com\/bellroy<\/a><br \/><\/u>TikTok: <u><a href=\"https:\/\/www.tiktok.com\/@bellroy_official\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.tiktok.com\/@bellroy_official<\/a><br \/><\/u>Facebook: <u><a href=\"https:\/\/www.facebook.com\/bellroy.official\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.facebook.com\/bellroy.official|<\/a><br \/><\/u>YouTube: <u><a href=\"https:\/\/www.youtube.com\/@bellroy_official\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.youtube.com\/@bellroy_official<\/a><br \/><\/u>LinkedIn: <u><a href=\"https:\/\/linkedin.com\/company\/bellroy\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/linkedin.com\/company\/bellroy<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Limited-edition designs of&nbsp;Bellroy&#8217;s lightweight, everyday bags and pouches from the Cinch range. MELBOURNE, Australia, Jan. 13, 2026 \/PRNewswire\/ &#8212; Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. The custom designs capture the symbolism of the new [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-42620","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bellroy Releases Year of the Horse Capsule Collection - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=42620\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bellroy Releases Year of the Horse Capsule Collection - My Blog\" \/>\n<meta property=\"og:description\" content=\"Limited-edition designs of&nbsp;Bellroy&#8217;s lightweight, everyday bags and pouches from the Cinch range. MELBOURNE, Australia, Jan. 13, 2026 \/PRNewswire\/ &#8212; Bellroy released new limited-edition products to their Cinch collection in celebration of the Year of the Horse, with colors, silhouettes and hidden messages representing calm and relaxation. 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