{"id":42980,"date":"2026-01-30T13:30:00","date_gmt":"2026-01-30T13:30:00","guid":{"rendered":"http:\/\/www.prnasia.com\/story\/archive\/4874998_CN74998_0"},"modified":"2026-01-30T13:30:00","modified_gmt":"2026-01-30T13:30:00","slug":"k-beauty-goes-couture-cosrx-makes-its-haute-couture-backstage-debut-with-miss-sohee","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=42980","title":{"rendered":"K-Beauty Goes Couture: COSRX Makes Its Haute Couture Backstage Debut with MISS SOHEE"},"content":{"rendered":"<br \/>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2648141\/COSRX_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">WASHINGTON<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Jan. 30, 2026<\/span><\/span> \/PRNewswire\/ &#8212; Global&nbsp;K-beauty leader COSRX continues to expand its presence on the haute couture stage as the official backstage hair sponsor for <b>MISS SOHEE during Paris Fashion Week Haute Couture Spring\/Summer 2026 on 29<sup>th<\/sup> January<\/b>.<\/p>\n<p>Backstage hair was overseen by internationally renowned hair artist <span class=\"xn-person\">Joana Neves<\/span>, COSRX&#8217;s Global Hair Ambassador, whose expertise bridged the refined aesthetics of haute couture with K-beauty hair solutions proven in backstage environments.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder4905\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><a href=\"https:\/\/mma.prnasia.com\/media2\/2873218\/COSRX_Global_Hair_Ambassador_Joana_Neves_light_backstage_MISS_SOHEE.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2873218\/COSRX_Global_Hair_Ambassador_Joana_Neves_light_backstage_MISS_SOHEE.jpg?p=medium600\" title=\"COSRX and Global Hair Ambassador Joana Neves light up the backstage of MISS SOHEE Paris Fashion Week Haute Couture SpringSummer 2026\" alt=\"COSRX and Global Hair Ambassador Joana Neves light up the backstage of MISS SOHEE Paris Fashion Week Haute Couture SpringSummer 2026\" \/><\/a><br \/><span>COSRX and Global Hair Ambassador Joana Neves light up the backstage of MISS SOHEE Paris Fashion Week Haute Couture SpringSummer 2026<\/span><\/p>\n<\/p><\/div>\n<p><b>MISS SOHEE Backstage: COSRX Enters the Haute Couture Arena<\/b><\/p>\n<p>MISS&nbsp;SOHEE, founded by designer <span class=\"xn-person\">Sohee Park<\/span>, is a <span class=\"xn-location\">London<\/span>-based haute couture house recognized for its refined craftsmanship and contemporary approach to couture. For the Spring\/Summer 2026 collection, COSRX supported the show from backstage, providing performance-driven K-beauty hair solutions.<\/p>\n<p>Widely regarded as one of the first occasions a K-beauty brand has supported backstage hair sponsorship within the haute couture calendar, the collaboration marks a notable moment as Korean beauty enters one of fashion&#8217;s most exclusive creative environments.<\/p>\n<p>Presented under the theme &quot;<b>BREATHING FORMS<\/b>,&quot; the collection explored sculptural silhouettes softened by movement and fluidity \u2014 a signature approach that has established MISS SOHEE as a leading voice in contemporary couture. Since its <span class=\"xn-person\">Paris Haute Couture<\/span> debut in Spring\/Summer 2025, the house has rapidly gained global recognition, with designs worn by internationally celebrated figures including <span class=\"xn-person\">Anya Taylor-Joy<\/span>, Beyonc&eacute;, Zendaya, <span class=\"xn-person\">Bella Hadid<\/span>, and <span class=\"xn-person\">Florence Pugh<\/span>.<\/p>\n<p>For the show, COSRX worked alongside <b><span class=\"xn-person\">Joana Neves<\/span><\/b>, COSRX Global Hair Ambassador, supporting the backstage hair team with its <b>PEPTIDE-132 Hair Bonding Trio<\/b>. Long dominated by European beauty houses, the haute couture backstage saw a meaningful shift through this partnership, marking a notable moment for K-beauty on the Paris couture stage.<\/p>\n<p><b>About <span class=\"xn-person\">Joana Neves<\/span><\/b><\/p>\n<p><span class=\"xn-person\">Joana Neves<\/span> is a <span class=\"xn-location\">London<\/span>-based fashion hairstylist and Global Hair Ambassador for COSRX, working closely with the brand across <span class=\"xn-location\">Europe<\/span> on professional education initiatives, backstage collaborations, and the development of performance-driven hair solutions for high-fashion environments. Recognized for her refined aesthetic and modern approach to hair artistry, she is a lead artist within the internationally renowned hair team led by <span class=\"xn-person\">Guido Palau<\/span>, with an extensive portfolio that includes collaborations with Dior, Dolce &amp; Gabbana, and Prada, as well as styling global icons such as <span class=\"xn-person\">Kendall Jenner<\/span>, <span class=\"xn-person\">Lily Collins<\/span>, and <span class=\"xn-person\">Dua Lipa<\/span>.<\/p>\n<p><b>About COSRX PEPTIDE-132 Hair Bonding Trio<\/b>&nbsp;<\/p>\n<p>Backstage hair for the <b>MISS <span class=\"xn-person\">SOHEE Haute Couture Spring<\/span>\/Summer 2026<\/b> show was supported exclusively by COSRX&#8217;s <b>PEPTIDE-132 Hair Bonding Trio<\/b>, selected by Global Hair Ambassador <span class=\"xn-person\">Joana Neves<\/span> to meet the technical and aesthetic demands of a couture runway.<\/p>\n<ul type=\"disc\">\n<li><b><span>PEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum<br \/><\/span><\/b><span>A lightweight, high-performance bonding oil serum used to refine and finish backstage looks, delivering flexible control and couture-ready shine. Infused with patented PEPTIDE-132 to reinforce weakened areas of damaged hair.<\/span><\/li>\n<li><b><span>PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo<br \/><\/span><\/b><span>A salon-grade formula that gently cleanses while strengthening compromised protein bonds, creating a balanced foundation for precision styling.<\/span><\/li>\n<li><b><span>PEPTIDE-132 Ultra Perfect Hair Bonding Treatment<br \/><\/span><\/b><span>An intensive treatment designed for mid-lengths and ends, improving softness, manageability, and resilience ahead of runway styling.<\/span><\/li>\n<\/ul>\n<p><b>About COSRX<\/b><\/p>\n<p>Founded in 2013,&nbsp;COSRX is a global skincare brand known for its &quot;essentials-only&quot; approach: highly effective ingredients, concentrated formulas, and affordable prices. Trusted by millions worldwide and powered by social media virality, COSRX has grown into one of the most influential K-beauty brands across skincare and haircare. COSRX is also on&nbsp;<b><a href=\"https:\/\/www.instagram.com\/cosrx\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">Instagram<\/a><\/b>&nbsp;+&nbsp;<b><a href=\"https:\/\/www.tiktok.com\/@cosrx_official\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">TikTok<\/a><\/b>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WASHINGTON, Jan. 30, 2026 \/PRNewswire\/ &#8212; Global&nbsp;K-beauty leader COSRX continues to expand its presence on the haute couture stage as the official backstage hair sponsor for MISS SOHEE during Paris Fashion Week Haute Couture Spring\/Summer 2026 on 29th January. Backstage hair was overseen by internationally renowned hair artist Joana Neves, COSRX&#8217;s Global Hair Ambassador, whose [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-42980","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>K-Beauty Goes Couture: COSRX Makes Its Haute Couture Backstage Debut with MISS SOHEE - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=42980\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K-Beauty Goes Couture: COSRX Makes Its Haute Couture Backstage Debut with MISS SOHEE - My Blog\" \/>\n<meta property=\"og:description\" content=\"WASHINGTON, Jan. 30, 2026 \/PRNewswire\/ &#8212; Global&nbsp;K-beauty leader COSRX continues to expand its presence on the haute couture stage as the official backstage hair sponsor for MISS SOHEE during Paris Fashion Week Haute Couture Spring\/Summer 2026 on 29th January. 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