{"id":43394,"date":"2026-02-20T17:00:00","date_gmt":"2026-02-20T17:00:00","guid":{"rendered":"http:\/\/www.prnasia.com\/story\/archive\/4891377_CN91377_0"},"modified":"2026-02-20T17:00:00","modified_gmt":"2026-02-20T17:00:00","slug":"laka-makes-u-s-retail-debut-at-sephora-bringing-inclusive-beauty-to-a-new-global-audience","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=43394","title":{"rendered":"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience"},"content":{"rendered":"\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LOS ANGELES<\/span>, Feb. 21, 2026 \/PRNewswire\/ &#8212; Laka, a Korea-based beauty brand recognized for its inclusive approach to lip makeup, is officially launching in the U.S. with its debut at Sephora. Marking the brand&#8217;s first major U.S. retail expansion, Laka is now available on Sephora.com and in 80 select Sephora stores nationwide.<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600\" title=\"Laka debuts at Sephora U.S. with its bestselling lip collection.\" alt=\"Laka debuts at Sephora U.S. with its bestselling lip collection.\" \/> <\/a> <br \/><span>Laka debuts at Sephora U.S. with its bestselling lip collection.<\/span><\/p>\n<\/p><\/div>\n<p>Laka has built a strong global following for its lip-focused products that champion self-expression, comfort, and inclusive shade development. With this launch, the brand introduces&nbsp;its modern K-beauty philosophy to U.S. consumers who seek&nbsp;expressive color without rigid beauty standards.<\/p>\n<p><b>Inclusive, Lip-Focused Expertise<\/b><\/p>\n<p>At launch, Laka introduces three core lip products designed to complement&nbsp;a wide range of skin tones and personal styles:<\/p>\n<ul type=\"disc\">\n<li><b>Fruity Glam Tint <span class=\"xn-money\">($18)<\/span>:<\/b> A lightweight, glossy lip tint that leaves a transfer-proof stain, available in 10 shades, and one of Laka&#8217;s most recognized, award-winning products in <span class=\"xn-location\">Asia<\/span>.<\/li>\n<li><b>Fruity Lip Glotioner <span class=\"xn-money\">($18)<\/span>:<\/b>&nbsp;A high-shine lip serum\u2013gloss hybrid formulated with peptides and raspberry seed oil for smooth, comfortable wear.<\/li>\n<li><b>Blonding Glow Lipstick (<span class=\"xn-money\">$16<\/span>, online only):<\/b>&nbsp;A hydrating, buildable lipstick designed for effortless everyday color.<\/li>\n<\/ul>\n<p>Each product reflects Laka&#8217;s belief that lip makeup should adapt to the individual \u2014&nbsp;not the other way around.<\/p>\n<p>&quot;Our launch at Sephora marks&nbsp;an important milestone as we expand Laka&#8217;s inclusive beauty philosophy to the U.S.,&quot; said <span class=\"xn-person\">Jicheol Lee<\/span>, CEO of Laka. &quot;We&#8217;re excited to connect with consumers who view makeup as a form of self-expression rather than a set of rules.&quot;<\/p>\n<p><b>Availability<\/b><\/p>\n<p>Laka will be available beginning <span class=\"xn-chron\">February 20, 2026<\/span>, on Sephora.com and in 80 select Sephora stores across <span class=\"xn-location\">the United States<\/span>.<\/p>\n<p><b>About Laka<\/b><\/p>\n<p>Founded in Korea, Laka is a beauty brand built&nbsp;on inclusivity and self-expression, with a specialized focus on lip makeup. The brand creates products designed to complement diverse skin tones, identities, and personal styles\u2014encouraging individuals to define beauty on their own terms.<\/p>\n<p><b>Follow Laka:<\/b><br \/>Instagram: @laka.global<br \/>TikTok: @laka.beauty<\/p>\n<p><b>Press Contact:<br \/><\/b>Laka<br \/><span class=\"xn-person\">Chloe Kim<\/span><br \/>Email: <a href=\"mailto:lakapr@laka.co.kr\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">lakapr@laka.co.kr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LOS ANGELES, Feb. 21, 2026 \/PRNewswire\/ &#8212; Laka, a Korea-based beauty brand recognized for its inclusive approach to lip makeup, is officially launching in the U.S. with its debut at Sephora. Marking the brand&#8217;s first major U.S. retail expansion, Laka is now available on Sephora.com and in 80 select Sephora stores nationwide. Laka debuts at [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-43394","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=43394\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience - My Blog\" \/>\n<meta property=\"og:description\" content=\"LOS ANGELES, Feb. 21, 2026 \/PRNewswire\/ &#8212; Laka, a Korea-based beauty brand recognized for its inclusive approach to lip makeup, is officially launching in the U.S. with its debut at Sephora. Marking the brand&#8217;s first major U.S. retail expansion, Laka is now available on Sephora.com and in 80 select Sephora stores nationwide. Laka debuts at [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transmediavictoria.net.au\/?p=43394\" \/>\n<meta property=\"og:site_name\" content=\"My Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-20T17:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600\" \/>\n<meta name=\"author\" content=\"admin_tony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_tony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394\"},\"author\":{\"name\":\"admin_tony\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"headline\":\"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience\",\"datePublished\":\"2026-02-20T17:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394\"},\"wordCount\":359,\"image\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/2916642\\\/image1.jpg?p=medium600\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394\",\"name\":\"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience - My Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/2916642\\\/image1.jpg?p=medium600\",\"datePublished\":\"2026-02-20T17:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394#primaryimage\",\"url\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/2916642\\\/image1.jpg?p=medium600\",\"contentUrl\":\"https:\\\/\\\/mma.prnasia.com\\\/media2\\\/2916642\\\/image1.jpg?p=medium600\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=43394#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/transmediavictoria.net.au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#website\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/\",\"name\":\"My Blog\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\",\"name\":\"admin_tony\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"caption\":\"admin_tony\"},\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?author=8\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience - My Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transmediavictoria.net.au\/?p=43394","og_locale":"en_US","og_type":"article","og_title":"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience - My Blog","og_description":"LOS ANGELES, Feb. 21, 2026 \/PRNewswire\/ &#8212; Laka, a Korea-based beauty brand recognized for its inclusive approach to lip makeup, is officially launching in the U.S. with its debut at Sephora. Marking the brand&#8217;s first major U.S. retail expansion, Laka is now available on Sephora.com and in 80 select Sephora stores nationwide. Laka debuts at [&hellip;]","og_url":"https:\/\/transmediavictoria.net.au\/?p=43394","og_site_name":"My Blog","article_published_time":"2026-02-20T17:00:00+00:00","og_image":[{"url":"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600","type":"","width":"","height":""}],"author":"admin_tony","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_tony","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transmediavictoria.net.au\/?p=43394#article","isPartOf":{"@id":"https:\/\/transmediavictoria.net.au\/?p=43394"},"author":{"name":"admin_tony","@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7"},"headline":"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience","datePublished":"2026-02-20T17:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/transmediavictoria.net.au\/?p=43394"},"wordCount":359,"image":{"@id":"https:\/\/transmediavictoria.net.au\/?p=43394#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600","articleSection":["Business News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/transmediavictoria.net.au\/?p=43394","url":"https:\/\/transmediavictoria.net.au\/?p=43394","name":"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience - My Blog","isPartOf":{"@id":"https:\/\/transmediavictoria.net.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transmediavictoria.net.au\/?p=43394#primaryimage"},"image":{"@id":"https:\/\/transmediavictoria.net.au\/?p=43394#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600","datePublished":"2026-02-20T17:00:00+00:00","author":{"@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7"},"breadcrumb":{"@id":"https:\/\/transmediavictoria.net.au\/?p=43394#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transmediavictoria.net.au\/?p=43394"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/transmediavictoria.net.au\/?p=43394#primaryimage","url":"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600","contentUrl":"https:\/\/mma.prnasia.com\/media2\/2916642\/image1.jpg?p=medium600"},{"@type":"BreadcrumbList","@id":"https:\/\/transmediavictoria.net.au\/?p=43394#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/transmediavictoria.net.au\/"},{"@type":"ListItem","position":2,"name":"Laka Makes U.S. Retail Debut at Sephora, Bringing Inclusive Beauty to a New Global Audience"}]},{"@type":"WebSite","@id":"https:\/\/transmediavictoria.net.au\/#website","url":"https:\/\/transmediavictoria.net.au\/","name":"My Blog","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transmediavictoria.net.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7","name":"admin_tony","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","caption":"admin_tony"},"url":"https:\/\/transmediavictoria.net.au\/?author=8"}]}},"_links":{"self":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts\/43394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43394"}],"version-history":[{"count":0,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts\/43394\/revisions"}],"wp:attachment":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}