{"id":43453,"date":"2026-02-25T02:10:00","date_gmt":"2026-02-25T02:10:00","guid":{"rendered":"http:\/\/www.prnasia.com\/story\/archive\/4887744_AE87744_0"},"modified":"2026-02-25T02:10:00","modified_gmt":"2026-02-25T02:10:00","slug":"experience-ume-culture-in-kyoto-choya-sakura-festival-launches-this-march-at-choya-ume-studio","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=43453","title":{"rendered":"Experience Ume Culture in Kyoto: &#8220;CHOYA Sakura Festival&#8221; Launches This March at CHOYA UME STUDIO"},"content":{"rendered":"\n<p><span class=\"legendSpanClass\">KYOTO, Japan<\/span>, <span class=\"legendSpanClass\">Feb. 25, 2026<\/span> \/PRNewswire\/ &#8212;&nbsp;At CHOYA UME STUDIO, a hands-on workshop operated by the renowned Umesh brand CHOYA where visitors can make their own Umesh or Ume syrup. A special spring event\u2014the &quot;CHOYA Sakura Festival&quot;\u2014will be held at CHOYA UME STUDIO-Kyoto Sanjo from March 20 (Fri) to March 31 (Tue). <span id=\"spanHghltf300\">Timed<\/span> with Kyoto&#8217;s cherry blossom season, this event offers travelers an exclusive opportunity to experience the beauty of Japanese spring through the themes of Sakura and Ume, two floral symbols deeply rooted in Japanese culture.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder4112\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><a href=\"https:\/\/mma.prnasia.com\/media2\/2904433\/CHOYA_UME_STUDIO_SAKURA_KEY.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2904433\/CHOYA_UME_STUDIO_SAKURA_KEY.jpg?p=medium600\" title=\"A special spring experience in Kyoto\u2014enjoying the beauty of \u201cSakura and Ume\u201d during cherry blossom season.\" alt=\"A special spring experience in Kyoto\u2014enjoying the beauty of \u201cSakura and Ume\u201d during cherry blossom season.\" \/><\/a><br \/><span>A special spring experience in Kyoto\u2014enjoying the beauty of \u201cSakura and Ume\u201d during cherry blossom season.<\/span><\/p>\n<\/p><\/div>\n<p><u><a href=\"https:\/\/drive.google.com\/file\/d\/1HwO6Blec-R5hGFh-aWNCY5jc8yPDBmIU\/view\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"><span id=\"spanHghltdb46\">CHOYA UME STUDIO Info_Video<\/span><\/a><br \/><\/u><\/p>\n<p><b>CHOYA Sakura Festival \u2013 Event Overview<\/b>&nbsp;<\/p>\n<ol type=\"1\">\n<li>Seasonal Limited Drink: &quot;SAKURA HANAMI UME SODA&quot;<br \/>A non-alcoholic beverage inspired by spring, harmonizing the aroma of Sakura with the refreshing tartness of Ume. This drink offers a soft, soothing moment, reminiscent of cherry blossoms in full bloom.\n<\/li>\n<li>Exhibition of Traditional Kyoto Sakura Floral Art<br \/>At the storefront, real cherry blossoms will be arranged in a traditional Kyoto style, creating a vibrant spring atmosphere. Visitors can enjoy a photo spot that captures Kyoto&#8217;s refined elegance and invites you to take memorable photos during your visit.\n<\/li>\n<li>Lucky Draw Featuring&nbsp;Ume-Themed Gifts<br \/>Guests who reserved the Ume Experience (Umesh or Ume syrup crafting workshop) can participate in a seasonal lucky draw. Prizes include Japan-exclusive CHOYA products and other special gifts-adding a touch of springtime fortune to your experience.<\/li>\n<\/ol>\n<p><b>About CHOYA&#8217;s Ume Experience<\/b><\/p>\n<ul type=\"disc\">\n<li>An interactive program created to share Japan&#8217;s unique Ume culture with the world.<\/li>\n<li>Participants taste various types of Ume and sugar, then craft their own custom Umesh or Ume syrup from over 100 possible combinations.<\/li>\n<li>The workshop includes English explanations and multilingual booklets, guiding guests through the history of Ume and its connection to Japanese culture.<\/li>\n<li>Since opening in June 2025, visitors from over 30 countries have participated (as of January 2026).<\/li>\n<li>The Umesh or Ume syrup crafted during the workshop reaches peak flavor right after guests return home\u2014making it a perfect personalized souvenir.<\/li>\n<\/ul>\n<p><b>Store Information<\/b><\/p>\n<ul type=\"disc\">\n<li>Store Name: CHOYA UME STUDIO \u2013 Kyoto Sanjo<\/li>\n<li>Address: 87 Nakajima-cho, Sanjo-dori, Nakagyo-ku, Kyoto<\/li>\n<li>Business Hours: 10:00\u201319:00 Open year-round (closed only during New Year holidays)<\/li>\n<li>Location:<br \/>Conveniently situated in central Kyoto, approximately 10 minutes from popular attractions including Fushimi Inari Taisha, Gion, and Nishiki Market.<\/li>\n<\/ul>\n<p><b>Reservation Information for the&nbsp;Ume Experience<\/b><\/p>\n<ul type=\"disc\">\n<li>Reservation <a href=\"https:\/\/choyaume.jp\/en\/pages\/choya-ume-studio-kyoto-sanjo-booking\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/choyaume.jp\/en\/pages\/choya-ume-studio-kyoto-sanjo-booking<\/a><\/li>\n<li>Pricing:Ume Syrup Making : &yen;4,900,Umeshu Making : &yen;5,900<\/li>\n<li>Capacity: 1\u201310 participants<\/li>\n<li>Duration: 50 minutes<\/li>\n<\/ul>\n<p><b>Official Links &amp; Resources<\/b><\/p>\n<ul type=\"disc\">\n<li>CHOYA UME STUDIO Official Instagram <u><a href=\"https:\/\/www.instagram.com\/choya_ume_studio\/\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/www.instagram.com\/choya_ume_studio\/<\/a><\/u><\/li>\n<li>CHOYA UME STUDIO Official Website : <u><a href=\"https:\/\/choyaume.jp\/pages\/kyoto_sanjo\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/choyaume.jp\/pages\/kyoto_sanjo<\/a><\/u><\/li>\n<\/ul>\n<p><b>Learn more<\/b><\/p>\n<ul type=\"disc\">\n<li>For Media <u><a href=\"https:\/\/drive.google.com\/drive\/folders\/19O62_8Rj-xVOKrJqTyBfVQP11a3ezk_h\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/drive.google.com\/drive\/folders\/19O62_8Rj-xVOKrJqTyBfVQP11a3ezk_h<\/a><\/u><\/li>\n<\/ul>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3333\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><a href=\"https:\/\/mma.prnasia.com\/media2\/2904434\/Experiencer_ume_sakuradrink.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2904434\/Experiencer_ume_sakuradrink.jpg?p=medium600\" title=\"Left: Travelers from around the world enjoying the Ume Experience; Right: Seasonal limited drink \u201cSAKURA HANAMI UME SODA\u201d\" alt=\"Left: Travelers from around the world enjoying the Ume Experience; Right: Seasonal limited drink \u201cSAKURA HANAMI UME SODA\u201d\" \/><\/a><br \/><span>Left: Travelers from around the world enjoying the Ume Experience; Right: Seasonal limited drink \u201cSAKURA HANAMI UME SODA\u201d<\/span><\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>KYOTO, Japan, Feb. 25, 2026 \/PRNewswire\/ &#8212;&nbsp;At CHOYA UME STUDIO, a hands-on workshop operated by the renowned Umesh brand CHOYA where visitors can make their own Umesh or Ume syrup. A special spring event\u2014the &quot;CHOYA Sakura Festival&quot;\u2014will be held at CHOYA UME STUDIO-Kyoto Sanjo from March 20 (Fri) to March 31 (Tue). Timed with Kyoto&#8217;s [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-43453","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experience Ume Culture in Kyoto: &quot;CHOYA Sakura Festival&quot; Launches This March at CHOYA UME STUDIO - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=43453\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience Ume Culture in Kyoto: &quot;CHOYA Sakura Festival&quot; Launches This March at CHOYA UME STUDIO - My Blog\" \/>\n<meta property=\"og:description\" content=\"KYOTO, Japan, Feb. 25, 2026 \/PRNewswire\/ &#8212;&nbsp;At CHOYA UME STUDIO, a hands-on workshop operated by the renowned Umesh brand CHOYA where visitors can make their own Umesh or Ume syrup. A special spring event\u2014the &quot;CHOYA Sakura Festival&quot;\u2014will be held at CHOYA UME STUDIO-Kyoto Sanjo from March 20 (Fri) to March 31 (Tue). 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A special spring event\u2014the &quot;CHOYA Sakura Festival&quot;\u2014will be held at CHOYA UME STUDIO-Kyoto Sanjo from March 20 (Fri) to March 31 (Tue). 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