{"id":43540,"date":"2026-02-28T01:51:00","date_gmt":"2026-02-28T01:51:00","guid":{"rendered":"http:\/\/www.prnasia.com\/story\/archive\/4894272_CN94272_0"},"modified":"2026-02-28T01:51:00","modified_gmt":"2026-02-28T01:51:00","slug":"purito-seoul-unveils-new-brand-slogan-from-soil-to-seoul-launches-oat-latte-campaign-with-major-pop-up-in-new-yorks-west-village","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=43540","title":{"rendered":"Purito Seoul Unveils New Brand Slogan &#8216;From Soil to Seoul,&#8217; Launches &#8216;Oat Latte Campaign&#8217; with Major Pop-Up in New York&#8217;s West Village"},"content":{"rendered":"\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span> and&nbsp;SEOUL, <span class=\"xn-location\">South Korea<\/span><\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Feb. 28, 2026<\/span><\/span> \/PRNewswire\/ &#8212; Korean&nbsp;skincare brand Purito Seoul has officially announced its new brand slogan, &#8216;From Soil to <span class=\"xn-location\">Seoul<\/span><span id=\"spanHghltd26e\">,&#8217;<\/span> Alongside this declaration, the brand will begin rolling out a series of global marketing initiatives centered around the new message. The first chapter of this expansion will be the <span id=\"spanHghltdba9\">&#8216;Oat Latte Campaign,&#8217;<\/span> launching with a <span id=\"spanHghltcd47\">pop-up<\/span> event on <span id=\"spanHghlt9139\"><span class=\"xn-chron\">March 3<\/span><\/span> in <span class=\"xn-location\">New York City&#8217;s<\/span> West Village.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2919073\/1_NYC____D_3.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2919073\/1_NYC____D_3.jpg?p=medium600\" title=\"Purito seoul's Oat Latte Campaign, NY POP-UP 'You look Oatmazing!'\" alt=\"Purito seoul's Oat Latte Campaign, NY POP-UP 'You look Oatmazing!'\" \/> <\/a> <br \/><span>Purito seoul&#8217;s Oat Latte Campaign, NY POP-UP &#8216;You look Oatmazing!&#8217;<\/span><\/p>\n<\/p><\/div>\n<ul type=\"disc\">\n<li><b><span id=\"spanHghlt5d37\">&#8216;From Soil to <span class=\"xn-location\">Seoul<\/span>&#8216;<\/span> \u2014 Progressive Skincare Rooted in Essence<\/b><\/li>\n<\/ul>\n<p>CEO <span class=\"xn-person\">Inje Cho<\/span> of Purito Seoul stated that the newly introduced slogan, <span id=\"spanHghlt13ac\">&#8216;From Soil to <span class=\"xn-location\">Seoul<\/span>&#8216;<\/span>&nbsp;encapsulates the brand&#8217;s philosophy.<\/p>\n<p><span id=\"spanHghlt262b\">&#8216;Soil&#8217;<\/span> represents the origin of ingredients\u2014the earth and the purity of nature\u2014while <span id=\"spanHghlt6497\">&#8216;<span class=\"xn-location\">Seoul<\/span>&#8216;<\/span> symbolizes the modern refinement and sophisticated sensibility that complete the formulation process.<\/p>\n<p>Amid ever-changing beauty trends, the brand emphasizes a rigorous philosophy of selecting only what is essential. By transforming naturally derived ingredients into advanced skincare solutions, Purito Seoul aims to highlight its expertise as a progressive skincare brand. Moving beyond the concept of &#8216;clean beauty<span id=\"spanHghlt3eed\">,&#8217;<\/span> the company seeks to establish itself globally through refined ingredient philosophy and scientific formulation, delivering trusted skincare solutions to consumers worldwide.<\/p>\n<ul type=\"disc\">\n<li><b>&nbsp;The <span id=\"spanHghlte900\">&#8216;Oat Latte Campaign&#8217;<\/span>&nbsp;Begins in <span class=\"xn-location\">New York<\/span><\/b><\/li>\n<\/ul>\n<p>CMO <span id=\"spanHghlt03dd\">Wooseob<\/span> Oh of Purito Seoul announced that the <span id=\"spanHghlt8424\">&#8216;Oat Latte Campaign&#8217;<\/span>&nbsp;will serve as the brand&#8217;s first global campaign under the new slogan.<\/p>\n<p>Inspired by oats, the campaign visualizes the same sensibility embodied in the brand&#8217;s bestselling <span id=\"spanHghltec98\">Oat in<\/span> Calming Gel Cream through the familiar and comforting object of an &quot;oat latte.&quot; Just as an oat latte conveys softness and warmth, the product gently absorbs into the skin without irritation, delivering soothing comfort to everyday life.<\/p>\n<p>Through this approach, Purito Seoul positions the oat latte not merely as a concept, but as a symbolic medium representing the sensory experience the product delivers to the skin\u2014clearly and intuitively communicating the brand message.<\/p>\n<p>The campaign will officially begin with a pop-up event on <span id=\"spanHghlt6f65\"><span class=\"xn-chron\">March 3<\/span><\/span> in <span class=\"xn-location\">New York<\/span>, a global hub of trends and culture and a key gateway for the global expansion of K-beauty. Designed as more than a simple product showcase, the pop-up will offer an immersive, multi-sensory experience of the brand&#8217;s philosophy.<\/p>\n<p>Purito Seoul stated, &quot;Through this pop-up, we aim to symbolically declare our renewed brand vision and expand our connection with global consumers and local media through diverse experiential programs and curated content.&quot;<\/p>\n<ul type=\"disc\">\n<li><b> 2026: Expanding Globally Across Online and Offline Platforms<\/b><\/li>\n<\/ul>\n<p>CEO <span class=\"xn-person\">Inje Cho<\/span> added that beginning with the Oat Latte Campaign, Purito Seoul plans to sequentially introduce a wide range of brand activities throughout the year, spanning both online and offline channels.<\/p>\n<p>Through digital content campaigns, global social media communications, and experiential offline events, the brand intends to deepen its relationship with consumers while consistently conveying the message of <span id=\"spanHghlt80e7\">&#8216;From Soil to <span class=\"xn-location\">Seoul<\/span>&#8216;.<\/span><\/p>\n<p>A brand representative commented, &quot;Purito Seoul is a brand born from a relentless pursuit of essence. Starting with our <span class=\"xn-location\">New York<\/span> pop-up, we plan to further solidify our philosophy and expertise in the global market.&quot;<\/p>\n<p>The <span class=\"xn-location\">New York<\/span> pop-up is expected to serve as a significant milestone, signaling <span id=\"spanHghltf5b4\">Purito Seoul (<a href=\"https:\/\/purito.com\/\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/purito.com<\/a>)&#8217;s<\/span>&nbsp;renewed brand direction and global expansion. From nature&#8217;s soil to refinement in Seoul\u2014and now extending that journey onto the world stage\u2014the brand&#8217;s next chapter is drawing increasing attention across the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK and&nbsp;SEOUL, South Korea, Feb. 28, 2026 \/PRNewswire\/ &#8212; Korean&nbsp;skincare brand Purito Seoul has officially announced its new brand slogan, &#8216;From Soil to Seoul,&#8217; Alongside this declaration, the brand will begin rolling out a series of global marketing initiatives centered around the new message. The first chapter of this expansion will be the &#8216;Oat [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-43540","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Purito Seoul Unveils New Brand Slogan &#039;From Soil to Seoul,&#039; Launches &#039;Oat Latte Campaign&#039; with Major Pop-Up in New York&#039;s West Village - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=43540\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purito Seoul Unveils New Brand Slogan &#039;From Soil to Seoul,&#039; Launches &#039;Oat Latte Campaign&#039; with Major Pop-Up in New York&#039;s West Village - My Blog\" \/>\n<meta property=\"og:description\" content=\"NEW YORK and&nbsp;SEOUL, South Korea, Feb. 28, 2026 \/PRNewswire\/ &#8212; Korean&nbsp;skincare brand Purito Seoul has officially announced its new brand slogan, &#8216;From Soil to Seoul,&#8217; Alongside this declaration, the brand will begin rolling out a series of global marketing initiatives centered around the new message. 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