{"id":4383,"date":"2021-12-30T13:30:00","date_gmt":"2021-12-30T13:30:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3618622_CN18622_0"},"modified":"2021-12-30T13:30:00","modified_gmt":"2021-12-30T13:30:00","slug":"infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=4383","title":{"rendered":"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K"},"content":{"rendered":"<p><span class=\"xn-location\">BEIJING<\/span>, <span class=\"xn-chron\">Dec. 30, 2021<\/span> \/PRNewswire\/ &#8212;&nbsp;Infobird Co., Ltd (Nasdaq: IFBD) (&#8220;Infobird&#8221;, or the &#8220;Company&#8221;), a software-as-a-service (&#8220;SaaS&#8221;) provider of AI-powered customer engagement solutions in <span class=\"xn-location\">China<\/span>, today announces that it has filed its interim report for the six months ended <span class=\"xn-chron\">June 30, 2021<\/span>, with the U.S. Securities and Exchange Commission (the &#8220;SEC&#8221;). The interim report, which contains Infobird&#8217;s unaudited consolidated financial statements ended <span class=\"xn-chron\">June 30, 2021<\/span>, can be accessed through the SEC&#8217;s website at <a target=\"_blank\" href=\"http:\/\/www.sec.gov\/\" rel=\"nofollow noopener\">www.sec.gov<\/a> or Infobird&#8217;s website at <a target=\"_blank\" href=\"http:\/\/www.infobird.com\/\" rel=\"nofollow noopener\">www.Infobird.com<\/a>.<\/p>\n<p><span class=\"xn-money\">2021 marks<\/span> a key transition year for Infobird as the Company is under the transforming process from mainly providing customized cloud-based services to standard cloud-based services. With a successful standardized SaaS transition,&nbsp;the Company <span id=\"spanHghlt3590\">believes<\/span> that&nbsp;<span id=\"spanHghltb8e8\">it<\/span> will be able to expand the market much quicker on a large scale and at a relatively low cost, which<span id=\"spanHghltb251\"> it believes<\/span> will greatly increase the market penetration of customer engagement for the Company. Due to the expiration of the contract from&nbsp;<span id=\"spanHghlt22ac\">its past<\/span> largest client and the needed time it takes for the standardization transition,&nbsp;<span id=\"spanHghltd67b\">its <\/span>total revenue for six months ended <span class=\"xn-chron\">June 30, 2021<\/span> decreased by approximately <span class=\"xn-money\">$1.7 million<\/span>, or 28.0%, compared with the total revenue for the six months ended <span class=\"xn-chron\">June 30, 2020<\/span>. <span id=\"spanHghlt6a51\">The Company <\/span>also experienced a net loss for the six months ended <span class=\"xn-chron\">June 30, 2021<\/span> because of the increase in operating expenses. The largest portion of the increase in operating expense comes from the long-lived asset impairment which is approximately <span class=\"xn-money\">$2.4 million<\/span> as a result of the delay of construction progress from the Company&#8217;s subsidiary Guiyang Infobird. Approximately <span class=\"xn-money\">$0.2 million<\/span> of the increase was from the professional fees to become a publicly listed company on the Nasdaq Capital Market. There was an approximate <span class=\"xn-money\">$0.3 million<\/span>, or 44.4%, increase in sales and marketing expenses and approximately <span class=\"xn-money\">$1.0 million<\/span>, or 149.5%, increase in research and development expenses as&nbsp;t<span id=\"spanHghlt6a51\">he Company <\/span><span id=\"spanHghltfce4\">was <\/span>expanding <span id=\"spanHghltcc0a\">its <\/span>sales and marketing and upgrading <span id=\"spanHghlt3385\">its <\/span>products.<\/p>\n<p><span id=\"spanHghlt6a51\">The Company has <\/span>also made positive progress in terms of the expansion of <span id=\"spanHghlta846\">its <\/span>standardized services. For the six months ended <span class=\"xn-chron\">June 30, 2021<\/span>, the standard cloud-based services revenue increased by approximately 28.1%, and<span id=\"spanHghlt61d3\">&nbsp;its<\/span> average revenue per user account increased by approximately 40.2% compared with the same period in 2020. In addition, the company has also been utilizing organization structures to better focus on strategic vertical industries as well as increasing effective spending in sales and marketing for the first half-year of 2021, especially after the success of IPO on <span class=\"xn-chron\">April 20, 2021<\/span>.<span id=\"spanHghlt6837\">&nbsp;Its<\/span> client base for the dental industry was approximately twelve times of the client base as of <span class=\"xn-chron\">January 30, 2021<\/span>. For the consumer product and retail industry, Infobird has also successfully engaged with several leading consumer product and retail clients, including SaSa, which is a leading cosmetic brand based in <span class=\"xn-location\">Hong Kong<\/span>, and Zulijian, which is a leading footwear brand for the elders in <span class=\"xn-location\">China<\/span>. The Company expects that these successful client cases will help to set sound foundations for future expansion in the related industries. Very recently, the Company acquired a major stake in Shanghai Qishuo technology Inc (&#8220;Qishuo&#8221;), which is a provider of consumer product and retail store digitalization solutions in the retail footwear industry and leading clothing brands. <span id=\"spanHghlt0aaa\">Infobird expects<\/span> that Qishuo&#8217;s deep understanding and its SaaS solution in the consumer product and retail industry will greatly contribute to <span id=\"spanHghlt0aaa\">Infobird&#8217;s <\/span>current product portfolio and set a stronger foothold to expand in this industry. <\/p>\n<p><span class=\"xn-person\">Yimin Wu<\/span>, chief executive officer and chairman of the Infobird board of directors commented, &#8220;We strongly believe that our transition to standard cloud-based services will greatly benefit our clients and us at the same time. It not only can empower our clients, from SMBs to large enterprises, to quickly benefit from the high-quality customer engagement services but it also provides us with the possibilities to scale up faster in terms of revenue across industries with our services. This is a very crucial period for us since we were still in a relatively early stage of the transition for the first half of 2021 and we have been allocating our resources to better enable us to make the transition happen. We are excited to see that our teams are ready for this change and we have set some sound foundations both in our horizontal industry as well as in our strategic vertical industries to further expand our standard cloud-based services. Very importantly, we intend to continue to upgrade our products in customer engagement to bring more add-on business values to our clients so that they can benefit from our services. As we move forward with our transition, we believe that our revenue for standard cloud-based services will continue to increase for the full year of 2021 and beyond.&#8221;<\/p>\n<p><b>About Infobird Co., Ltd<\/b><\/p>\n<p>Infobird, headquartered in <span class=\"xn-location\">Beijing, China<\/span>, is a software-as-a-service provider of innovative AI-powered, or artificial intelligence-enabled, customer engagement solutions in <span class=\"xn-location\">China<\/span>. For more information, visit&nbsp;Infobird&#8217;s website at <a target=\"_blank\" href=\"http:\/\/www.infobird.com\/\" rel=\"nofollow noopener\">www.Infobird.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain, as they are based on current expectations and assumptions concerning future events or future performance of Infobird. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in Infobird&#8217;s SEC filings. These risks and uncertainties could cause Infobird&#8217;s actual results to differ materially from those indicated in the forward-looking statements.<\/p>\n<p><span id=\"spanHghltceb5\"><b>CONTACT:<br \/><\/b>Infobird Co., Ltd<br \/><span class=\"xn-person\">Yimin Wu<\/span>, Chief Executive Officer and Chairman of the Board of Directors<br \/><\/span><a target=\"_blank\" href=\"mailto:wuym@infobird.com\" rel=\"nofollow noopener\"><span id=\"spanHghltdce3\">wuym@infobird.com<\/span><\/a><br \/><span id=\"spanHghltfc7c\">86-010-52411819<\/span><\/p>\n<p><span id=\"spanHghlt1bfb\"><b>Infobird Co., Ltd Investor Relations<br \/><\/b>TraDigital IR<br \/><span class=\"xn-person\">Kevin McGrath<\/span><br \/>+1-646-418-7002<br \/><\/span><a target=\"_blank\" href=\"mailto:kevin@tradigitalir.com\" rel=\"nofollow noopener\"><span id=\"spanHghlt5d1d\">kevin@tradigitalir.com<\/span><\/a><\/p>\n<p><span id=\"spanHghlt7169\">SOURCE: Infobird Co., Ltd.<\/span><\/p>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CN18622&amp;sd=2021-12-30\"> View original content:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/news-releases\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k-301451792.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k-301451792.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEIJING, Dec. 30, 2021 \/PRNewswire\/ &#8212;&nbsp;Infobird Co., Ltd (Nasdaq: IFBD) (&#8220;Infobird&#8221;, or the &#8220;Company&#8221;), a software-as-a-service (&#8220;SaaS&#8221;) provider of AI-powered customer engagement solutions in China, today announces that it has filed its interim report for the six months ended June 30, 2021, with the U.S. Securities and Exchange Commission (the &#8220;SEC&#8221;). The interim report, which [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=4383\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K - My Blog\" \/>\n<meta property=\"og:description\" content=\"BEIJING, Dec. 30, 2021 \/PRNewswire\/ &#8212;&nbsp;Infobird Co., Ltd (Nasdaq: IFBD) (&#8220;Infobird&#8221;, or the &#8220;Company&#8221;), a software-as-a-service (&#8220;SaaS&#8221;) provider of AI-powered customer engagement solutions in China, today announces that it has filed its interim report for the six months ended June 30, 2021, with the U.S. Securities and Exchange Commission (the &#8220;SEC&#8221;). The interim report, which [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transmediavictoria.net.au\/?p=4383\" \/>\n<meta property=\"og:site_name\" content=\"My Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-30T13:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/transmediavictoria.net.au\/wp-content\/uploads\/2021\/12\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png\" \/>\n\t<meta property=\"og:image:width\" content=\"16\" \/>\n\t<meta property=\"og:image:height\" content=\"16\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin_tony\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_tony\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383\"},\"author\":{\"name\":\"admin_tony\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"headline\":\"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K\",\"datePublished\":\"2021-12-30T13:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383\"},\"wordCount\":986,\"image\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transmediavictoria.net.au\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383\",\"name\":\"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K - My Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transmediavictoria.net.au\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png\",\"datePublished\":\"2021-12-30T13:30:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383#primaryimage\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png\",\"contentUrl\":\"https:\\\/\\\/transmediavictoria.net.au\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png\",\"width\":16,\"height\":16},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?p=4383#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/transmediavictoria.net.au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#website\",\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/\",\"name\":\"My Blog\",\"description\":\"My WordPress Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/transmediavictoria.net.au\\\/#\\\/schema\\\/person\\\/5b51d407d652c0aa802bea269ea5d7e7\",\"name\":\"admin_tony\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g\",\"caption\":\"admin_tony\"},\"url\":\"https:\\\/\\\/transmediavictoria.net.au\\\/?author=8\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K - My Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transmediavictoria.net.au\/?p=4383","og_locale":"en_US","og_type":"article","og_title":"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K - My Blog","og_description":"BEIJING, Dec. 30, 2021 \/PRNewswire\/ &#8212;&nbsp;Infobird Co., Ltd (Nasdaq: IFBD) (&#8220;Infobird&#8221;, or the &#8220;Company&#8221;), a software-as-a-service (&#8220;SaaS&#8221;) provider of AI-powered customer engagement solutions in China, today announces that it has filed its interim report for the six months ended June 30, 2021, with the U.S. Securities and Exchange Commission (the &#8220;SEC&#8221;). The interim report, which [&hellip;]","og_url":"https:\/\/transmediavictoria.net.au\/?p=4383","og_site_name":"My Blog","article_published_time":"2021-12-30T13:30:00+00:00","og_image":[{"width":16,"height":16,"url":"https:\/\/transmediavictoria.net.au\/wp-content\/uploads\/2021\/12\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png","type":"image\/png"}],"author":"admin_tony","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_tony","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/transmediavictoria.net.au\/?p=4383#article","isPartOf":{"@id":"https:\/\/transmediavictoria.net.au\/?p=4383"},"author":{"name":"admin_tony","@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7"},"headline":"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K","datePublished":"2021-12-30T13:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/transmediavictoria.net.au\/?p=4383"},"wordCount":986,"image":{"@id":"https:\/\/transmediavictoria.net.au\/?p=4383#primaryimage"},"thumbnailUrl":"https:\/\/transmediavictoria.net.au\/wp-content\/uploads\/2021\/12\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png","articleSection":["Business News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/transmediavictoria.net.au\/?p=4383","url":"https:\/\/transmediavictoria.net.au\/?p=4383","name":"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K - My Blog","isPartOf":{"@id":"https:\/\/transmediavictoria.net.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transmediavictoria.net.au\/?p=4383#primaryimage"},"image":{"@id":"https:\/\/transmediavictoria.net.au\/?p=4383#primaryimage"},"thumbnailUrl":"https:\/\/transmediavictoria.net.au\/wp-content\/uploads\/2021\/12\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png","datePublished":"2021-12-30T13:30:00+00:00","author":{"@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7"},"breadcrumb":{"@id":"https:\/\/transmediavictoria.net.au\/?p=4383#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transmediavictoria.net.au\/?p=4383"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/transmediavictoria.net.au\/?p=4383#primaryimage","url":"https:\/\/transmediavictoria.net.au\/wp-content\/uploads\/2021\/12\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png","contentUrl":"https:\/\/transmediavictoria.net.au\/wp-content\/uploads\/2021\/12\/infobird-co-ltd-announces-filing-of-interim-report-on-form-6-k.png","width":16,"height":16},{"@type":"BreadcrumbList","@id":"https:\/\/transmediavictoria.net.au\/?p=4383#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/transmediavictoria.net.au\/"},{"@type":"ListItem","position":2,"name":"Infobird Co., Ltd Announces Filing of Interim Report on Form 6-K"}]},{"@type":"WebSite","@id":"https:\/\/transmediavictoria.net.au\/#website","url":"https:\/\/transmediavictoria.net.au\/","name":"My Blog","description":"My WordPress Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transmediavictoria.net.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/transmediavictoria.net.au\/#\/schema\/person\/5b51d407d652c0aa802bea269ea5d7e7","name":"admin_tony","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/102836fe5f9cd6c64e96e90e7341dbc815b7d12726a85708326dc0db40afd906?s=96&d=mm&r=g","caption":"admin_tony"},"url":"https:\/\/transmediavictoria.net.au\/?author=8"}]}},"_links":{"self":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts\/4383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4383"}],"version-history":[{"count":0,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/posts\/4383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=\/wp\/v2\/media\/4384"}],"wp:attachment":[{"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transmediavictoria.net.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}