{"id":44209,"date":"2026-04-02T11:52:00","date_gmt":"2026-04-02T11:52:00","guid":{"rendered":"http:\/\/www.prnasia.com\/story\/archive\/4925320_AE25320_0"},"modified":"2026-04-02T11:52:00","modified_gmt":"2026-04-02T11:52:00","slug":"robert-pattinson-headlines-1664s-unquestionably-good-taste-london-launch","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=44209","title":{"rendered":"ROBERT PATTINSON HEADLINES 1664’S “UNQUESTIONABLY GOOD TASTE” LONDON LAUNCH"},"content":{"rendered":"
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LONDON<\/span>, April 2, 2026<\/span> \/PRNewswire\/ — Robert Pattinson joined journalists, influencers and industry guests for the launch of 1664’s new global campaign, “Unquestionably Good Taste”.<\/strong><\/p>\n

\"Robert<\/a>
Robert Pattinson at the launch of 1664’s “Unquestionably Good Taste” campaign<\/span><\/div>\n

The evening opened with a screening of the campaign film — a Paris-set short directed by Brady Corbet in which Pattinson plays three contrasting characters — followed by an on-stage interview hosted by film critic, Ali Plumb, with Pattinson on his role in the film and as 1664 Global’s ambassador, and a separate panel discussion with Raven Smith, Rickie Ho and Patricia Bright on contemporary ideas of taste and culture.<\/p>\n

Held at Town Hall Spaces, the event brought together media and creative talent from the UK and international markets for a night of film, debate, and product moments that showcased 1664 Blanc’s position as a premium, fashion-aligned beer. The campaign was presented as a cultural conversation — inviting audiences to consider how taste is made and expressed across art, fashion and lifestyle.<\/p>\n

Robert Pattinson said:<\/strong> “What really drew me to 1664 was the refreshing, strong sense of style and humour. I enjoyed playing characters with completely different identities and points of view, each convinced they’re right. Taste is such a personal thing – everyone thinks they’ve cracked it. The fun of the film is watching that certainty unravel and explore how subjective Good Taste really is.”<\/p>\n

About 1664<\/strong><\/p>\n

Blue in bottle and iconic in flavour. 1664 Blanc is a light and refreshing premium bière française with a hint of citrus and a delicate touch of spice. Perfect for moments with friends. To find out more, please visit @1664blanc<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON, April 2, 2026 \/PRNewswire\/ — Robert Pattinson joined journalists, influencers and industry guests for the launch of 1664’s new global campaign, “Unquestionably Good Taste”. 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