{"id":45371,"date":"2026-07-01T11:00:00","date_gmt":"2026-07-01T11:00:00","guid":{"rendered":"http:\/\/www.prnasia.com\/story\/archive\/4995241_CN95241_0"},"modified":"2026-07-01T11:00:00","modified_gmt":"2026-07-01T11:00:00","slug":"bigo-ads-recognized-by-business-intelligence-group-with-2026-sales-and-marketing-excellence-award-the-sammy","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=45371","title":{"rendered":"BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award &#8212; The Sammy"},"content":{"rendered":"<p><span class=\"legendSpanClass\">SINGAPORE<\/span>, <span class=\"legendSpanClass\">July 1, 2026<\/span> \/PRNewswire\/ &#8212; BIGO Ads, a deep learning-based advertising platform under JOYY Inc. (NASDAQ: JOYY), has been named a winner of the 2026 Sales and Marketing Excellence Award, The Sammy by the Business Intelligence Group (BIG), a global independent awards organization recognizing outstanding achievement across business disciplines. BIGO Ads earned recognition in the Growth Catalyst \/ Advertising Technology category.<\/p>\n<p>The Sales and Marketing Excellence Awards&nbsp;honor the organizations, campaigns, teams, technologies, and individuals setting the standard for what sales and marketing can accomplish when strategy, execution, and accountability converge. This year&#8217;s program attracted nominations from organizations across more than 20 industries worldwide and was evaluated by a panel of experienced business executives using objective scoring benchmarks.<\/p>\n<p>&#8220;The 2026 Sammy winners are not just great marketers, they are accountable ones. What set this year&#8217;s honorees apart was their ability to connect strategy to outcomes and show exactly what moved the needle. BIGO Ads is a strong example of that standard in action.&#8221; said <span id=\"spanHghlt900d\">Russ Fordyce<\/span>, Chief Recognition Officer at the Business Intelligence Group.<\/p>\n<p>BIGO Ads was recognized for its AI-driven full-funnel growth system, which combines deep learning-based user acquisition, real-time in-app bidding, and hands-on optimization to help advertisers and developers pursue profitable growth. The platform stood out for connecting acquisition efficiency and monetization performance into a more accountable, ROI-focused advertising model.<\/p>\n<p>&#8220;This recognition is a meaningful validation of BIGO Ads&#8217; commitment to building advertising technology that delivers measurable business value. As the industry moves toward more accountable and ROI-driven growth, we will continue to strengthen our AI-powered optimization, monetization intelligence, and platform capabilities to help advertisers and developers grow more efficiently and sustainably,&#8221; said Eden Liu, Head of Global Business, BIGO Ads.<\/p>\n<p><b>About&nbsp;BIGO Ads<\/b><\/p>\n<p>As a deep learning-based intelligent advertising platform for advertising and monetization under JOYY Inc. (NASDAQ: JOYY), BIGO Ads leverages full-stack AI capabilities, mature oCPC and ROAS bidding models, and cutting-edge in-app bidding technology to empower global clients to achieve efficient user growth and maximize advertising revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, July 1, 2026 \/PRNewswire\/ &#8212; BIGO Ads, a deep learning-based advertising platform under JOYY Inc. (NASDAQ: JOYY), has been named a winner of the 2026 Sales and Marketing Excellence Award, The Sammy by the Business Intelligence Group (BIG), a global independent awards organization recognizing outstanding achievement across business disciplines. BIGO Ads earned recognition in [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-45371","post","type-post","status-publish","format-standard","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award - The Sammy - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=45371\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIGO Ads Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award - The Sammy - My Blog\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, July 1, 2026 \/PRNewswire\/ &#8212; BIGO Ads, a deep learning-based advertising platform under JOYY Inc. 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