{"id":5587,"date":"2022-01-31T15:05:00","date_gmt":"2022-01-31T15:05:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3646154_AE46154_0"},"modified":"2022-01-31T15:05:00","modified_gmt":"2022-01-31T15:05:00","slug":"launch-of-sonato-alliance-transforms-reciprocity-for-private-members-clubs","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=5587","title":{"rendered":"Launch of Sonato Alliance Transforms Reciprocity for Private Member’s Clubs"},"content":{"rendered":"\n\n\n
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The world’s best independent social clubs form an alliance that unlocks global access for their members<\/i><\/p>\n

SAN FRANCISCO<\/span>, Jan. 31, 2022<\/span> \/PRNewswire\/ — Today, Sonato<\/a><\/u><\/b>\u00ae announced the launch of Sonato Alliance, the rapidly-growing invitation-only network of the world’s best independent private social clubs. Offering members the opportunity to connect with other creators, innovators and visionaries, Sonato Alliance gives members seamless access to partner clubs as distinctive as their own when traveling the globe.<\/p>\n

Sonato Alliance epitomizes Hospitality Simplified \u2120 with straightforward, elegant software that fades into the background of the genuine human interactions that it helps facilitate. The Alliance platform is a powerful ecosystem sitting outside of a club’s existing technology stack, obviating tedious integrations and enabling clubs to focus on the business of building relationships with their members and guests.<\/p>\n

Michael Birch<\/span>, Sonato’s founder, is also co-founder of The Battery with his wife Xochi, a modern private members club in San Francisco<\/span>. Sonato was born out of Michael’s frustration with the archaic experience of utilizing traditional reciprocity and concerns about the member experience at his own club. “The existing process for requesting a club visit relies on email, telephone\u2014and in some cases fax\u2014all of which represent a significant risk of disappointing the member. Our members compare the club experience not with their last visit to a hotel or restaurant, but to their experience with their iPhone or their Tesla, and expect the same seamless experience from their club,” said Birch. “We knew we could improve the experience and do so in ways that would create value for clubs while delighting members.”<\/p>\n

With the explosion of growth in independent members clubs, Sonato Alliance is at the epicenter of connecting clubs and their members globally. As people emerge from a post-pandemic life, independent private social clubs are often the first place members go to socialize. They offer more than just hospitality; they offer a culture of shared experience and a community which brings members back and keeps people connected. <\/p>\n

How Sonato Alliance Works: <\/p>\n