{"id":7086,"date":"2022-03-14T03:22:00","date_gmt":"2022-03-14T03:22:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3690388_AE90388_0"},"modified":"2022-03-14T03:22:00","modified_gmt":"2022-03-14T03:22:00","slug":"smu-publishes-first-peer-reviewed-study-on-consumer-acceptance-of-lab-grown-meat-among-singapore-consumers","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=7086","title":{"rendered":"SMU publishes first peer-reviewed study on consumer acceptance of lab-grown meat among Singapore consumers"},"content":{"rendered":"\n\n\n
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Singaporeans have greater acceptance of lab-grown meat compared to Americans, due to stronger social image eating motivations.<\/i><\/p>\n

SINGAPORE<\/span>, March 14, 2022<\/span> \/PRNewswire\/ — The Singapore Management University<\/span> (SMU<\/span>) has published a study, “A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore<\/span> and the United States<\/span><\/a>” in the reputable peer-reviewed journal, Appetite.<\/p>\n

Spearheaded by Associate Professor of Communication Management (Practice), Mark Chong<\/span><\/b> and Associate Professor of Psychology, Angela Leung<\/span><\/b>, together with their student, Verity Lua<\/b>, the study surveyed 616 Singaporeans and 759 Americans from July to August 2021<\/span>. The United States<\/span> is potentially the biggest market globally for alternative proteins and are ‘representative’ of western meat eaters. <\/p>\n

Singapore<\/span> scored “world-firsts” in the approval of commercial sales of cultured meat<\/a> in December 2020<\/span> and in setting up of a commercial cultured meat production facility<\/a> in July 2021.  This has opened the doors for more protein alternatives to be available and will contribute towards enhanced food security for the country.<\/p>\n

On what motivated the study, Assoc Prof Mark Chong<\/span> <\/b>said, “Lab-grown meat is being promoted as an alternative to conventional meat, which has been linked to a variety of environmental and health risks. Yet very little is known to date about consumer perception and acceptance of lab-grown meat, especially in Singapore<\/span>.”<\/p>\n

The analysis revealed that Singaporean participants had greater acceptance of lab-grown meat compared to their American counterparts.  The cultural difference was explained by stronger social image eating motivations of Singaporeans. This shows that cross-country differences in the motivation to eat for a favourable social image resulted in differences in consumer acceptance of lab-grown meat.<\/p>\n

The Singaporean cultural trait of kiasu-ism, exemplified by the fear of losing out or being left behind, may explain Singaporeans’ motivation to project an image of being ‘trailblazers’ (vis-a-vis other nationalities) by expressing a higher acceptance of novel foods such as lab-grown meat.<\/p>\n

Results also revealed that the information about lab-grown meat being communicated by a celebrity or an expert SMI did not make a difference in participants’ acceptance of lab-grown meat in both countries.<\/p>\n

Said Assoc Prof Angela Leung<\/span><\/b>, “Our study suggests that companies can promote consumer acceptance by boosting marketing communication and media coverage of their lab-grown products’ ‘firsts’ (e.g., the first production line in the world, the first technological breakthrough), especially in markets with high social image concerns.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Singaporeans have greater acceptance of lab-grown meat compared to Americans, due to stronger social image eating motivations. SINGAPORE, March 14, 2022 \/PRNewswire\/ — The Singapore Management University (SMU) has published a study, “A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States” in the reputable peer-reviewed journal, […]<\/p>\n","protected":false},"author":8,"featured_media":7087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-7086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\nSMU publishes first peer-reviewed study on consumer acceptance of lab-grown meat among Singapore consumers - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=7086\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMU publishes first peer-reviewed study on consumer acceptance of lab-grown meat among Singapore consumers - My Blog\" \/>\n<meta property=\"og:description\" content=\"Singaporeans have greater acceptance of lab-grown meat compared to Americans, due to stronger social image eating motivations. 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