{"id":737,"date":"2021-09-23T16:45:00","date_gmt":"2021-09-23T16:45:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3517457_EN17457_0"},"modified":"2021-09-23T16:45:00","modified_gmt":"2021-09-23T16:45:00","slug":"actioniq-introduces-advertiser-cdp-solution-to-support-superior-customer-experience-in-a-world-without-cookies","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=737","title":{"rendered":"ActionIQ Introduces Advertiser CDP Solution to Support Superior Customer Experience in a World Without Cookies"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1276383\/ACTIONIQ_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"xn-location\">NEW YORK<\/span>, Sept. 24, 2021 \/PRNewswire\/ &#8212; <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=1806150672&amp;u=https%3A%2F%2Fwww.actioniq.com%2Fwhat-is-cdp%2F%3Futm_source%3Dreferral%26utm_medium%3Dpr%26utm_campaign%3Dseries_C&amp;a=ActionIQ%2C\" rel=\"nofollow noopener\">ActionIQ,<\/a><\/u> the leading Enterprise Customer Data Platform (CDP), today announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will need to increase their reliance on first-party customer data to deliver customer experiences in light of the looming <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=2232799170&amp;u=https%3A%2F%2Fblog.google%2Fproducts%2Fchrome%2Fupdated-timeline-privacy-sandbox-milestones%2F&amp;a=demise+of+third-party+cookies\" rel=\"nofollow noopener\">demise of third-party cookies<\/a><\/u> and other changes to user-tracking capabilities. <\/p>\n<p>Third-party cookies have been the industry standard for tracking anonymous website visitors across sites, and deprecation of cookies will impact customer acquisition. While acquisition has traditionally been addressed with data management platforms (DMP), this technology is reliant on third-party cookie data, and thus becoming obsolete. CDPs, on the other hand, use first-party data, and can therefore be used successfully by advertisers both to acquire new customers and grow their existing customer base.<\/p>\n<p>The <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=4052176905&amp;u=https%3A%2F%2Fwww.actioniq.com%2Fcx-for-advertisers%2F&amp;a=ActionIQ+CX+for+Advertisers+solutio\" rel=\"nofollow noopener\">ActionIQ CX for Advertisers solutio<\/a><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=3925235625&amp;u=https%3A%2F%2Fwww.actioniq.com%2Fcx-for-advertisers%2F&amp;a=n\" rel=\"nofollow noopener\">n<\/a><\/u> has capabilities specifically designed to address customer acquisition. The CDP solution centralizes customer experience into a single hub across the business, allowing the brand to support the entire customer journey and become more agile, scalable and future-proof.<\/p>\n<p>Unique features of the ActionIQ CX for Advertisers solution include:<\/p>\n<ul type=\"disc\">\n<li>Real-time data collection and identity append via the ActionIQ Tag <\/li>\n<li>Augmenting first-party identities, both cookie and non-cookie based IDs, with third-party identity providers to expand reach and accuracy, all in a privacy-conscious way <\/li>\n<li>Out-of-the-box &#8220;lookalike&#8221; models to expand audience reach for prospecting and retargeting strategies <\/li>\n<li>Dozens of direct downstream media integrations to enable seamless targeting and suppression across the advertising ecosystem<\/li>\n<\/ul>\n<p>&#8220;The coming death of the cookie represents both a challenge and opportunity for advertisers,&#8221; said <span class=\"xn-person\">Justin DeBrabant<\/span>, Vice President of Product at ActionIQ. &#8220;On the one hand, cookies were the foundation for most advertising strategies and provided huge benefits in terms of scale and reach. However, their deprecation will provide an opportunity for advertisers to build strategies based on first-party data collected in a privacy-conscious way, which is what consumers are demanding. ActionIQ&#8217;s CX for Advertisers solution solves for the biggest challenges of shifting to first-party data in acquisition use cases.&#8221;<\/p>\n<p>For more information on the ActionIQ CX for Advertisers solution, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=2850980274&amp;u=https%3A%2F%2Fwww.actioniq.com%2Fcx-for-advertisers%2F&amp;a=https%3A%2F%2Fwww.actioniq.com%2Fcx-for-advertisers%2F\" rel=\"nofollow noopener\">https:\/\/www.actioniq.com\/cx-for-advertisers\/<\/a>.&nbsp; <\/p>\n<p>See also <b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=2917806310&amp;u=https%3A%2F%2Fwww.actioniq.com%2Fresources%2Fthe-enterprise-advertisers-guide-to-cx-in-a-cookieless-world%2F&amp;a=The+Enterprise+Advertiser%27s+Guide+to+CX+in+a+Cookieless+World\" rel=\"nofollow noopener\">The Enterprise Advertiser&#8217;s Guide to CX in a Cookieless World<\/a><\/u><\/b>, a must-read for advertisers on how they can bridge the gap between known and unknown customer journeys to provide superior customer experience and drive business growth.<\/p>\n<p><b>About ActionIQ<br \/><\/b><u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=1592329581&amp;u=https%3A%2F%2Fwww.actioniq.com%2Fwhat-is-cdp%2F%3Futm_source%3Dreferral%26utm_medium%3Dpr%26utm_campaign%3Dseries_C&amp;a=ActionIQ\" rel=\"nofollow noopener\">ActionIQ<\/a> <\/u>revolutionizes the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset. We concentrate on solving enterprise data challenges so that teams are empowered to create authentic customer experiences across all brand touchpoints. ActionIQ helps G2000 companies by connecting their first-party customer data, providing an easy-to-use interface for business users to access customer insights and enabling customer experience orchestration across channels. To learn more, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=2718782258&amp;u=https%3A%2F%2Fwww.actioniq.com%2F&amp;a=ActionIQ.com\" rel=\"nofollow noopener\">ActionIQ.com<\/a><\/u>.<\/p>\n<p><b>Media Contact<\/b><\/p>\n<p><span class=\"xn-person\">Laura Goldberg<\/span><br \/>LBG Public Relations for ActionIQ<br \/><a target=\"_blank\" href=\"mailto:laura@lbgpr.com\" rel=\"nofollow noopener\">laura@lbgpr.com<\/a><br \/>+1-347-683-1859<\/p>\n<p>Logo &#8211; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3301187-1&amp;h=2434460240&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1276383%2FACTIONIQ_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1276383%2FACTIONIQ_Logo.jpg\" rel=\"nofollow noopener\">https:\/\/mma.prnasia.com\/media2\/1276383\/ACTIONIQ_Logo.jpg?p=medium600<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, Sept. 24, 2021 \/PRNewswire\/ &#8212; ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. The solution is designed for marketers who will need to increase their reliance on first-party customer data to deliver customer experiences in [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ActionIQ Introduces Advertiser CDP Solution to Support Superior Customer Experience in a World Without Cookies - My Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transmediavictoria.net.au\/?p=737\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ActionIQ Introduces Advertiser CDP Solution to Support Superior Customer Experience in a World Without Cookies - My Blog\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, Sept. 24, 2021 \/PRNewswire\/ &#8212; ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced its Customer Experience for Advertisers solution to address the sweeping changes disrupting the digital advertising industry. 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