{"id":7446,"date":"2022-03-24T20:51:00","date_gmt":"2022-03-24T20:51:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3702961_AE02961_0"},"modified":"2022-03-24T20:51:00","modified_gmt":"2022-03-24T20:51:00","slug":"sewing-innovation-wins-best-of-the-best-red-dot-design-award","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=7446","title":{"rendered":"SEWING INNOVATION WINS BEST OF THE BEST RED DOT DESIGN AWARD"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/1446198\/PFAFF_logo.jpg?p=medium600 \" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>PFAFF<sup>\u00ae<\/sup> <\/i><i>creative icon\u2122 2 <\/i><i>Receives Accolades for Design and Innovation&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/i><\/p>\n<p><span class=\"xn-location\">LA VERGNE, Tenn.<\/span>, <span class=\"xn-chron\">March 25, 2022<\/span> \/PRNewswire\/ &#8212; SVP Worldwide&#8217;s <i>PFAFF<sup>\u00ae<\/sup> <\/i><i>creative icon\u2122 2 <\/i>sewing and embroidery machine has won the distinctive Red Dot Design Award for Product Design, one of the most sought-after seals of quality for good design.&nbsp; The Machine received the ultra-prestigious <b>Best of the Best Award<\/b>.&nbsp; Less than one percent of the nominees are awarded that recognition. The jury selection takes place once a year in <span class=\"xn-location\">Essen, Germany<\/span>, and consists of three main categories:&nbsp; Product Design, Brand &amp; Communication Design, and Design Concept.<\/p>\n<p>&#8220;We are thrilled and grateful that the PFAFF<sup>\u00ae<\/sup> creative icon\u2122 2&nbsp;was chosen as a Red Dot award winner in the Product Design category.&nbsp; It&#8217;s an honor to even be nominated and to win proves our R&amp;D and design teams are delivering the most technologically advanced and beautiful machines for our customers. The innovative spirit at SVP Worldwide is unmatched, &#8220;says <span class=\"xn-person\">Dean Brindle<\/span>, CMO of SVP Worldwide, the parent company of Pfaff.<\/p>\n<p>The PFAFF\u00ae creative icon\u2122 2 is the <b>first sewing machine ever to be engineered with Artificial Intelligence to perform and evolve in response to the sewist<\/b>\u2014to what and how they sew. In true AI fashion, the PFAFF\u00ae creative icon\u2122 2 is set up to continually chase perfection, getting smarter with each task, in bold, new ways. It eagerly awaits the sewist&#8217;s voice commands and imagination, also making it one of the most technologically advanced machines in the industry.&nbsp; The beauty of the machine is also unmatched with clean, modern lines and smoothly designed accessories and attachments.&nbsp;<\/p>\n<p>The Red Dot Award will be formally presented to SVP Worldwide on <span class=\"xn-chron\">June 20, 2022<\/span>, in Germany.&nbsp;<\/p>\n<p>Brindle says the Creative Icon 2 features and technological breakthroughs defy imagination.&nbsp; &#8220;It is the world&#8217;s first and only sewing machine to be controlled by speech recognition. Hands-free commands offer sewers more flexibility and creativity.&nbsp; The machine is able to work alongside the sewist and the large interactive tablet acts as a virtual assistant, customizing and assisting through the project. Artificial Intelligence capabilities are an amazing feat of technology combined with honoring the history of the craft.&nbsp; We are humbled and honored by this award.&#8221;<\/p>\n<p><b>ABOUT PFAFF<sup>\u00ae<br \/><\/sup><\/b>With a celebrated history of superior design and engineering, PFAFF<b><sup>\u00ae<\/sup><\/b> sewing machines are the world&#8217;s premier precision machines that sewists aspire to own. The PFAFF<b><sup>\u00ae<\/sup><\/b> brand has more than 150-years of sewing heritage that creates a climate for continued development and design of high-quality sewing and embroidery machines. Known as the perfector of the craft, PFAFF<b><sup>\u00ae<\/sup><\/b> machines deliver precision to the most demanding sewists by offering maximum control and customization. PFAFF<b><sup>\u00ae<\/sup><\/b> machines are catalysts for passionate sewers, producing the highest quality results in all aspects of sewing.<\/p>\n<p>PFAFF is a registered trademark of KSIN Luxembourg II, S.a.r.l. \u00a9 2022 KSIN Luxembourg II, S.a.r.l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PFAFF\u00ae creative icon\u2122 2 Receives Accolades for Design and Innovation&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; LA VERGNE, Tenn., March 25, 2022 \/PRNewswire\/ &#8212; SVP Worldwide&#8217;s PFAFF\u00ae creative icon\u2122 2 sewing and embroidery machine has won the distinctive Red Dot Design Award for Product Design, one of the most sought-after seals of quality for good design.&nbsp; The Machine received the ultra-prestigious [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-7446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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