{"id":8445,"date":"2022-04-20T14:00:00","date_gmt":"2022-04-20T14:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/story\/archive\/3729782_HK29782_0"},"modified":"2022-04-20T14:00:00","modified_gmt":"2022-04-20T14:00:00","slug":"insider-named-a-leader-in-the-idc-marketscape-worldwide-customer-data-platforms-focused-on-front-office-users-2021-22-vendor-assessment","status":"publish","type":"post","link":"https:\/\/transmediavictoria.net.au\/?p=8445","title":{"rendered":"Insider named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment"},"content":{"rendered":"

Insider<\/i><\/a>, a single platform for delivering individualized, cross-channel customer experiences, helps 1000+ leading enterprise brands and high growth startups, including <\/i>Samsung<\/i><\/b><\/a>, GAP <\/i><\/b>Marks & Spencer<\/i><\/b><\/a>, <\/i><\/b>Virgin<\/i><\/b><\/a>, <\/i><\/b>IKEA<\/i><\/b><\/a>, <\/i><\/b>Burger King<\/i><\/b><\/a>, <\/i><\/b>Toyota<\/i><\/b><\/a>, <\/i><\/b>Santander<\/i><\/b><\/a>, Vodafone, <\/i><\/b>Madeira Madeira<\/i><\/b><\/a>, <\/i><\/b>Puma<\/i><\/b><\/a>, <\/i><\/b>Singapore Airlines<\/i><\/b><\/a>, <\/i><\/b>CNN<\/i><\/b><\/a>, <\/i><\/b>Lenovo<\/i><\/b><\/a> and <\/i>Est\u00e9e Lauder<\/i><\/b><\/a> accelerate digital growth by connecting data across channels, predicting future behavior with AI, and individualizing experiences to deliver the fastest time to value.<\/i><\/p>\n

NEW YORK<\/span><\/span>, April 20, 2022<\/span><\/span> \/PRNewswire\/ — Insider<\/span><\/a> \u2014 one platform for individualized, cross-channel customer experiences, today announced that it has been named a <\/span>Leader in the IDC MarketScape<\/span><\/b><\/a>: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. <\/span><\/b>The report is a comparative study of the functional capabilities aligned with customer needs and growth strategies of 12 worldwide CDP vendors that predominantly benefit front-office users in marketing, <\/span>customer experience<\/span>, loyalty, customer service, support, and sales; outlining their respective strengths, challenges, and buyer considerations.<\/span><\/p>\n

The IDC MarketScape recognizes Insider as a “robust yet intuitive platform that helps marketers achieve a 360o<\/sup> customer view and power customer journey analytics, orchestration, and personalization”. <\/span><\/p>\n

Gerry Murray<\/span>, Research Director, Marketing and Sales Technology at IDC said, “Insider offers a scalable cross-channel customer engagement solution for both known and anonymous users; on the foundation of a very flexible customer database, high data ingestion and processing rate, and strong consent management capabilities.”<\/span><\/p>\n

Access your complimentary excerpt of the report <\/span>here<\/span><\/a>.<\/span><\/p>\n

Hande Cilingir<\/span>, Co-founder and CEO of Insider <\/span><\/b>said, “Our vision of building an industry-leading cross-channel marketing platform built on a solid CDP foundation that helps our customers easily collect, manage, analyze, and activate customer data is validated with our recent positioning as a Leader in the IDC MarketScape Report 2021-22. We have bold plans in place to continue disrupting the marketing technology industry as we endeavor to help global enterprise brands reinvent the future of customer experience.”<\/span><\/p>\n

Insider’s core customer data capabilities that enable it to outplay other vendors in the market include:<\/p>\n