Pop Culture Group Co., Ltd Reports Fiscal Year 2022 Financial Results

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    XIAMEN, China, Oct. 29, 2022 /PRNewswire/ — Pop Culture Group Co., Ltd (“Pop Culture” or the “Company”) (Nasdaq: CPOP), a hip-pop culture company in China, today reported its financial results for the fiscal year ended June 30, 2022.

    Fiscal Year 2022 Financial Highlights

    • Total revenue was $32.28 million, an increase of 26% from $25.53 million in fiscal year 2021.
    • Revenue from event hosting was $14.71 million, a decrease of 2% from $14.98 million in fiscal year 2021.
    • Revenue from brand promotion was $8.73 million, an increase of 1,064% from $0.75 million in fiscal year 2021.
    • Revenue from event planning and execution was $8.42 million, a decrease of 8% from $9.20 million in fiscal year 2021.
    • Gross profit was $6.25 million, a decrease of 14% from $7.22 million in fiscal year 2021.
    • Net income was $0.69 million, compared with $4.27 million in fiscal year 2021.
    • Basic and diluted earnings per share were $0.04, compared with $0.25 in fiscal year 2021. 

    Fiscal Year 2022 Operational Highlights

    • The Company’s concerts and hip-hop events generated an aggregate attendance of 203,233 during the fiscal year ended June 30, 2022.
    • The Company’s online hip-hop programs generated over 210 million views during the fiscal year ended June 30, 2022.
    • The Company served 21 clients in 56 events with respect to event planning and execution during the fiscal year ended June 30, 2022.

    Mr. Zhuoqin Huang, Chairman and Chief Executive Officer of Pop Culture, commented, “We continued to deliver recorded performance during fiscal year 2022, as our revenue reached $32.28 million, representing an increase of 26% from fiscal year 2021, despite the challenging and uncertainty macroeconomic headwinds. Our brand promotion business generated an increase of 1,064% in revenue from fiscal year 2021. Our strong financial performance during this year reflected the continued success of our high-quality services to help clients achieve their goals, our expertise and deep understanding of hip-hop culture, and our strong capabilities to meet the needs of our clients.”

    Mr. Huang continued, “We developed several strategic initiatives to gain competitive edges on the market. We aim to benefit more street dance organizations through our software-as-a-service (SaaS) platform. There were over 60,000 students using the SaaS platform provided by our subsidiary, Shenzhen Jam Box Technology Co., Ltd., as of June 30, 2022, and we expect to continue to upgrade the SaaS platform, implement horizontal growth strategy, and further provide services to companies from the education and training industry. Also, the development of metaverse-related business remains our priority, we will continue to make investment in metaverse-related business to provide a comprehensive of hip-hop experience to users. Looking forward, we aim to leverage the strengths of our intellectual property portfolio and services to strengthen our existing customer base, attract new customers, and enhance our market position. We believe our solid business model and strategic development plan position us well to capture the growth opportunity in the market and maintain our momentum. As we look to fiscal year 2023, we are excited to deliver innovative content and experience to users and generate long-term value for our shareholders.”

    Fiscal Year 2022 Financial Results  

    Revenue

    Following table presents the Company’s revenue by revenue source and by proportion:

    For the Fiscal Years Ended June 30,

    Change

    2022

    %

    2021

    %

    Amount

    %

    Event Hosting

    $

    14,711,787

    46

    %

    $

    14,978,643

    59

    %

    $

    (266,856)

    (2)

    %

    Brand Promotion

    8,733,764

    27

    %

    750,315

    3

    %

    7,983,449

    1,064

    %

    Event Planning and Execution

    8,420,328

    26

    %

    9,196,773

    36

    %

    (776,445)

    (8)

    %

    Other Services

    415,664

    1

    %

    600,826

    2

    %

    (185,162)

    (31)

    %

    Total revenue

    $

    32,281,543

    100

    %

    $

    25,526,557

    100

    %

    $

    6,754,986

    26

    %

    Total revenue increased by $6.75 million, or 26%, to $32.28 million in fiscal year 2022, from $25.53 million in fiscal year 2021.

    Revenue from event hosting decreased by $0.27 million, or 2%, to $14.71 million in fiscal year 2022, from $14.98 million in fiscal year 2021. The decrease was primarily because the Company’s PRC operating entities postponed most of their Move It campaigns until July 2022 due to the Covid-19 pandemic.

    Revenue from brand promotion increased by $7.98 million, or 1,064%, to $8.73 million in fiscal year 2022, from $0.75 million in fiscal year 2021. The increase was generated from clients’ increasing investment in online platforms like TikTok, Kuaishou, and Xigua.

    Revenue from event planning and execution decreased by $0.78 million, or 8%, to $8.42 million in fiscal year 2022, from $9.20 million in fiscal year 2021. The decrease was primarily attributable to a decrease in the number and size of the events the Company’s PRC operating entities undertook.

    In fiscal year 2022, other service revenue included music recording service income, digital collection sales income, and SaaS software service income. Other service revenue was $415,664 in fiscal year 2022, a decrease of 31% from fiscal year 2021. Compared with fiscal year 2021, the Company’s PRC operating entities generated revenue from certain newly developed businesses, including $350,886 from music recording services, $55,536 from digital collection sales, and $9,242 from SaaS software services in fiscal year 2022. In fiscal year 2021, the Company’s PRC operating entities generated advertisement distribution service revenue of $616,292, while they did not generate such revenue in fiscal year 2022.

    Cost of Revenue

    The cost of revenue increased by $7.73 million, or 42%, to $26.04 million in fiscal year 2022, from $18.30 million in fiscal year 2021.

    The cost of revenue was derived from the following sources:

    For the Fiscal Years Ended June 30,

    Change

    2022

    %

    2021

    %

    Amount

    %

    Event Hosting

    $

    9,853,996

    38

    %

    $

    10,345,925

    56

    %

    $

    (491,929)

    (5)

    %

    Brand Promotion

    1,358,040

    5

    %

    366,433

    2

    %

    991,607

    271

    %

    Event Planning and Execution

    7,332,011

    28

    %

    7,553,522

    41

    %

    (221,511)

    (3)

    %

    Other Services

    7,491,964

    29

    %

    36,614

    1

    %

    7,455,350

    20,362

    %

    Total Cost of Revenue

    $

    26,036,011

    100

    %

    $

    18,302,494

    100

    %

    $

    7,733,517

    42

    %

    Gross Profit and Gross Margin

    Gross profit decreased by $0.98 million, or 14%, to $6.25 million in fiscal year 2022, from $7.22 million in fiscal year 2021. Gross margin was 19% in fiscal year 2022, compared with 28% in fiscal year 2021.

    The following table displays the gross profit:

    For the Fiscal Years Ended June 30,

    2022

    2021

    Change

    Amount

    %

    GP%

    Amount

    %

    GP %

    Amount

    %

    Event Hosting

    $

    4,857,791

    78

    %

    33

    %

    $

    4,632,718

    64

    %

    31

    %

    $

    225,073

    5

    %

    Brand Promotion

    7,375,724

    118

    %

    84

    %

    383,882

    5

    %

    51

    %

    6,991,842

    1821

    %

    Event Planning and Execution

    1,088,317

    17

    %

    13

    %

    1,643,251

    23

    %

    18

    %

    (554,934)

    (34)

    %

    Other Services

    (7,076,300)

    (113)

    %

    (1702)

    %

    564,212

    8

    %

    94

    %

    (7,640,512)

    (1354)

    %

    Total gross profit

    $

    6,245,532

    100

    %

    19

    %

    $

    7,224,063

    100

    %

    28

    %

    $

    (978,531)

    (14)

    %

    Operating Expenses

    Total operating expenses increased by $3.44 million, or 247%, to $4.83 million in fiscal year 2022, from $1.39 million in fiscal year 2021. Operating expenses as a percentage of total revenue increased to 15.0% in fiscal year 2022 from 5.5% in the same period of last year.

    Selling and marketing expenses increased by $0.25 million, or 185%, to $0.38 million in fiscal year 2022, from $0.13 million in fiscal year 2021. The increase was primarily due to sales and marketing staff recruitment and compensation for business development.

    General and administrative expenses increased by $3.19 million, or 253%, to $4.45 million in fiscal year 2022, from $1.26 million in fiscal year 2021. The increase was mainly driven by two factors: management bonus for calendar year 2021 was issued in the first quarter of fiscal year 2022; and a majority of legal fees occurred in fiscal year 2021 was IPO-related, thus offset as equity-settled capital reserve, while legal fees in fiscal year 2022 were recorded as administrative expenses.

    Income from Operations

    Income from operations was $1.42 million in fiscal year 2022, compared to $5.83 million in fiscal year 2021.

    Income Tax Expenses

    Income tax expenses were $871,231 and $1,416,872 for fiscal year 2022 and 2021, respectively. The decrease was primarily from accrued regular income tax in fiscal year 2020 and a preferential tax rate that Company’s subsidiaries were entitled to.

    Net Income

    Net income was $0.69 million in fiscal year 2022, compared with $4.27 million in fiscal year 2021. Net income attributable to the Company’s shareholders was $0.79 million in the fiscal year 2022, compared with $4.27 million in fiscal year 2021.

    Basic and Diluted Earnings per Share

    Basic and diluted earnings per share were $0.04 in fiscal year 2022, compared with basic and diluted earnings per share of $0.25 in fiscal year 2021.

    Cash Flows

    Net cash used in operating activities was $19.37 million in fiscal year 2022, compared to $4.04 million in fiscal year 2021. Net cash used in investing activities was $0.80 million in fiscal year 2022, compared to $nil in fiscal year 2021. Net cash provided by financing activities was $33.06 million for fiscal year 2022, compared to $3.95 million in fiscal year 2021.

    Cash and Cash Equivalents

    As of June 30, 2022, the Company had cash and cash equivalents of $14.40 million, compared to $1.32 million as of June 30, 2021.

    About Pop Culture Group Co., Ltd

    Headquartered in Xiamen, China, Pop Culture Group Co., Ltd is a hip-hop culture company. The Company aims to promote hip-hop culture and its values, and to promote cultural exchanges with respect to hip-hop between the United States and China. With the values of hip-hop culture at its core and the younger generation as its primary target audience, the Company hosts entertainment events, operates hip-hop related online programs, and provides event planning and execution services and brand promotion services to corporate clients. The Company has in recent years focused on developing and hosting its own hip-hop events. For more information, visit the Company’s website at http://ir.cpop.cn/.

    Forward-Looking Statements

    Certain statements made in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties, including the further spread of the COVID-19 virus or new variants thereof, or the occurrence of another wave of cases and the impact it may have on the Company’s operations and the demand for the Company’s services, and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and its other filings with the SEC. 

    For more information, please contact:

    Pop Culture Group Co., Ltd
    Investor Relations Department
    Email: ir@cpop.cn 

    Ascent Investors Relations LLC
    Tina Xiao 
    President
    Phone: 917-609-0333
    Email: tina.xiao@ascent-ir.com   

    POP CULTURE GROUP CO., LTD

    CONSOLIDATED BALANCE SHEETS

    (In U.S. dollars, except share data)

    As of June 30,

    2022

    2021

    ASSETS

    CURRENT ASSETS:

    Cash

    $

    14,396,032

    $

    1,319,977

    Accounts receivable, net

    26,278,634

    25,537,236

    Advance to suppliers

    9,351,431

    1,999,876

    Prepaid expenses and other current assets

    805,427

    3,553,028

    TOTAL CURRENT ASSETS

    50,831,524

    32,410,117

    Property and equipment, net

    71,763

    48,393

    Intangible asset, net

    2,204,411

    1,635,321

    Operating right-of-use asset

    461,399

    194,747

    Prepaid Taxes

    332,022

    Deferred tax assets

    457,649

    140,757

    Other non-current assets

    10,009,200

    TOTAL ASSETS

    $

    64,367,968

    $

    34,429,335

    LIABILITIES AND SHAREHOLDERS’ EQUITY

    CURRENT LIABILITIES:

    Short-term bank loans

    $

    3,792,121

    $

    5,140,990

    Accounts payable

    966,822

    1,900,883

    Deferred revenue

    47,710

    1,648,847

    Taxes payable

    4,697,267

    4,232,391

    Due to a related party

    149,296

    225,000

    Accrued liabilities and other payables

    229,209

    77,567

    Operating lease liability – current

    208,926

    98,427

    TOTAL CURRENT LIABILITIES

    10,091,351

    13,324,105

    Long-term bank loans

    1,254,087

    1,672,370

    Operating lease liability – non-current

    250,178

    104,755

    TOTAL LIABILITIES

    11,595,616

    15,101,230

    Commitments and contingencies

    SHAREHOLDERS’ EQUITY

    Ordinary shares (par value $0.001 per share; 44,000,000 Class A ordinary shares
    authorized as of June 30, 2021 and 2022; 12,086,923 and 18,286,923 Class A
    ordinary shares issued and outstanding as of June 30, 2021 and 2022,
    respectively; 6,000,000 Class B ordinary shares authorized, 5,763,077 Class B
    ordinary shares issued and outstanding as of June 30, 2021 and 2022) *

    24,050

    17,850

    Subscription receivable

    (15,441)

    (15,441)

    Additional paid-in capital

    40,158,643

    6,643,118

    Statutory reserve

    1,499,369

    1,241,573

    Retained earnings

    11,028,345

    10,498,183

    Accumulated other comprehensive (loss) income

    69,019

    942,822

    TOTAL POP CULTURE GROUP CO., LTD SHAREHOLDERS’ EQUITY

    52,763,985

    19,328,105

    Non-controlling interests

    8,367

    TOTAL SHAREHOLDERS’ EQUITY

    52,772,352

    19,328,105

    TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY

    $

    64,367,968

    $

    34,429,335

    *

    Certain shares are related to the reorganization for the founding shareholders and are presented on a retroactive
    basis to reflect the reorganization.

    POP CULTURE GROUP CO., LTD

    CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME

    (In U.S. dollars, except share data)

    For the years ended June 30,

    2022

    2021

    2020

    REVENUE, NET

    $

    32,281,543

    $

    25,526,557

    $

    15,688,080

    Cost of revenue

    26,036,011

    18,302,494

    11,158,847

    GROSS PROFIT

    6,245,532

    7,224,063

    4,529,233

    Selling and marketing

    380,723

    133,387

    110,132

    General and administrative

    4,448,342

    1,258,750

    1,256,954

    Total operating expenses

    4,829,065

    1,392,137

    1,367,086

    INCOME FROM OPERATIONS

    1,416,467

    5,831,926

    3,162,147

    Other (expenses) income:

    Interest expenses, net

    (235,327)

    (243,458)

    (125,560)

    Other (expenses) income, net

    377,979

    95,946

    46,235

    Total other expenses, net

    142,652

    (147,512)

    (79,325)

    INCOME BEFORE INCOME TAX PROVISION

    1,559,119

    5,684,414

    3,082,822

    PROVISION FOR INCOME TAXES

    871,231

    1,416,872

    457,005

    NET INCOME

    687,888

    4,267,542

    2,625,817

    Less: net income attributable to non-controlling interests

    (100,070)

    189,996

    NET INCOME ATTRIBUTABLE TO POP CULTURE GROUP
       CO., LTD SHAREHOLDERS

    787,958

    4,267,542

    2,435,821

    Other comprehensive (loss) income:

    Foreign currency translation adjustment

    (873,803)

    1,335,757

    (241,839)

    COMPREHENSIVE INCOME

    (185,915)

    5,603,299

    2,383,978

    Less: comprehensive income attributable to non-controlling interest

    (100,070)

    174,392

    COMPREHENSIVE INCOME ATTRIBUTABLE TO POP
       CULTURE GROUP CO., LTD SHAREHOLDERS

    $

    (85,845)

    $

    5,603,299

    $

    2,209,586

    Net income per share

    Basic and diluted

    $

    0.04

    $

    0.25

    $

    0.16

    Weighted average shares used in calculating net income per share *

    Basic and diluted

    20,950,000

    17,228,698

    14,881,478

    *

    Certain shares are related to the reorganization for the founding shareholders and are presented on a retroactive
    basis to reflect the reorganization.

    POP CULTURE GROUP CO., LTD

    CONSOLIDATED STATEMENTS OF CASH FLOWS

    (In U.S. dollars)

    For the years ended June 30,

    2022

    2021

    2020

    Cash flows from operating activities:

    Net Income

    $

    687,888

    $

    4,267,542

    $

    2,625,817

    Adjustments to reconcile net income to net cash provided by (used in) operating activities:

    Allowance for doubtful accounts

    1,307,518

    195,187

    324,345

    Depreciation and amortization

    310,343

    243,905

    233,353

    Deferred tax benefit

    (334,045)

    (47,802)

    (84,246)

    Non-cash lease expense

    84,552

    107,139

    89,977

    Loss/(gain) from disposal of property and equipment

    (1,237)

    19,300

    Changes in assets and liabilities:

    Accounts receivable

    (3,001,954)

    (9,259,862)

    (5,672,992)

    Advance to suppliers

    (7,542,591)

    1,440,794

    (2,531,334)

    Amounts due from related parties

    153,586

    Prepaid expenses and other current assets

    1,533,471

    (1,504,345)

    (44,002)

    Operating lease right-of-use assets

    (563,300)

    Other non-current assets

    (10,050,789)

    268,433

    (252,816)

    Accounts payable

    (898,452)

    (1,130,593)

    49,588

    Deferred revenue

    (1,599,990)

    (275,888)

    1,762,730

    Taxes payable

    295,333

    1,592,715

    721,743

    Accrued liabilities and other payables

    156,840

    (52,007)

    54,234

    Due to a related party

    (225,000)

    225,000

    Operating lease liability

    476,367

    (107,550)

    (54,112)

    Net cash provided by (used in) operating activities

    (19,365,046)

    (4,037,332)

    (2,604,829)

    CASH FLOWS FROM INVESTING ACTIVITIES:

    Purchase of property and equipment

    (82,733)

    (1,716)

    Proceed from disposal of property and equipment

    4,977

    Purchase of intangible asset

    (720,000)

    Net cash (used in) provided by investing activities

    (802,733)

    3,261

    CASH FLOWS FROM FINANCING ACTIVITIES:

    Proceeds from short-term bank loans

    3,433,810

    6,341,729

    1,838,833

    Repayments of short-term bank loans

    (4,956,629)

    (3,472,851)

    (1,981,799)

    Proceeds from long-term bank loans

    (245,791)

    1,811,922

    Repayments of long-term bank loans

    Proceeds from issuance of shares

    33,630,162

    3,817,842

    Payment for deferred offering costs

    1,197,380

    (729,977)

    (409,743)

    Net cash provided by financing activities

    33,058,932

    3,950,823

    3,265,133

    Effect of exchange rate changes

    184,902

    47,349

    40,083

    Net increase (decrease) in cash

    13,076,055

    (39,160)

    703,648

    Cash at beginning of year

    1,319,977

    1,359,137

    655,489

    Cash at end of year

    $

    14,396,032

    $

    1,319,977

    $

    1,359,137

    SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

    Income tax paid

    $

    398,370

    $

    34,765

    $

    17,408

    Interest expense paid

    $

    56,733

    $

    235,361

    $

    126,095

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