HSBC is crowned Best Digital Campaign of the Year
HONG KONG, March 15, 2024 /PRNewswire/ — As one of the most active advertising and digital marketing associations in Hong Kong, IAB Hong Kong (IAB HK) successfully held its Spring Dinner & Digital Awards Gala 2023 (The Gala) at the Hong Kong Convention and Exhibition Centre on 13 Mar 2024. This event brought together 350 local digital marketing elites to network, celebrate, and recognize outstanding achievements in the industry.
Group photo with all judges and awardees
Kevin Huang, Chairman of IAB Hong Kong, addressed his welcoming speech to mark the opening: "Over the past year, we have seen a healthy recovery in the ad market as brands ramped up their brand-building and marketing efforts again to stay top of mind, gain market share and fuel growth. Tonight, we are here to honor some very talented individuals who have shown outstanding creativity, innovation and achievements with our 2nd annual Digital Awards". This award is the only digital marketing-focused award organized by a non-profit organization, contributing to developing an innovative future for the digital marketing industry. The Gala was first held in the format of a spring dinner and was sponsored by AnyMind Group, EternityX, Google, Hang Seng Bank, HKT, Omnicom Media Group, Publicis Groupe, RFI Asia, RTB House, Uni-China Group and Yahoo.
The judging panel comprised 43 highly recognized industry leaders and senior professionals across the digital marketing industry including brands, agencies, platforms, NGOs, academia, and AdTech (Appendix 1: Judge List of IAB HK Digital Awards 2023). They dedicated almost 550 hours to reviewing over 110 entries and selected the outstanding campaigns based on four key areas: strategy, execution, innovation, and results.
Arthur Chan, Vice Chairman of IABHK, shared that the overall quality of entries was splendid. "The standard of this year’s entries is impressively high. I served as a judge last year as well and I would say the submissions from this year surpassed our expectations," said Chan. "All the entries were solid contenders. Our main discussion was deciding which was better," added Simone Tam, CEO (Greater Bay Area) of Dentsu. All the compliments from the judges are testaments to the industry’s dedication to excellence and the continuous pursuit of innovative marketing strategies.
The award includes six categories, namely Best Use of Adtech & Programmatic Advertising, Best Branding Campaign, Best Use of Commerce, Best Use of Content Innovation, Best Use of Data & Insights, and Best Use of Martech, comprehensively covering various technological aspects and market trends in digital marketing. Each award has an independent judging panel, evaluating the campaigns’ Strategy, Execution, Innovation/Creativity, and Results. Among the gold winners, the campaign with the highest scores and most awards will be crowned the "Best Digital Campaign of the Year".
Winner Results of IAB HK Digital Awards 2023
|
Category |
Award |
Brand / Agency |
Campaign Name |
|
Best Use of Adtech & Programmatic Advertising |
Gold |
Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi |
HSBC – Smart Use of Future Money Campaign |
|
Silver |
Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi |
2023 Wealth and Stock Decoded Campaign |
|
|
Bronze |
Brand: Hong Kong Disneyland Agencies: Zenith HK, The Trade Desk Hong Kong |
Hong Kong Disneyland – "Momentous" Nighttime Spectacular |
|
|
Best Branding Campaign |
Gold |
Brand: Hang Seng Bank Limited Agency: The Bread Digital |
Prestige Banking − CFO Campaign |
|
Silver |
Brand: Tam Jai International – TamJai SamGor Mixian Agencies: The Bread Digital, The Bridge Agency |
TamJai SamGor 15th Anniversary Campaign |
|
|
Bronze |
Brand: HSBC Hong Kong Agencies: Hungry Digital Limited, Hill & Knowlton, OMG |
HSBC Fraud Fair |
|
|
Best Use of Commerce |
Gold |
Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi |
HSBC – Smart Use of Future Money Campaign |
|
Silver |
Brand: SHISEIDO Agency: iProspect |
MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
|
|
Bronze |
Brand: Chow Sang Sang Agency: Prizm Group |
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem |
|
|
Best Use of Content Innovation |
Gold |
Brand: HSBC Hong Kong Agencies: Hungry Digital Limited, Hill & Knowlton, OMG |
HSBC Fraud Fair |
|
Silver |
Brand: Hang Seng Bank Limited Agency: Sunny Idea (HK) Limited |
Preferred Banking – Be a Game Changer and "Carry" Yourself Campaign |
|
|
Bronze |
Brand: MSD Agency: Narrow Door |
Men’s Choice Matter |
|
|
Best Use of Data & Insights |
Gold |
Brand: Chow Sang Sang Agency: Prizm Group |
Chow Sang Sang – AI Optimized Relationship-Centric CRM Ecosystem |
|
Silver |
Brand: Hang Seng Bank Limited Agency: Zenith HK |
Preferred Banking – Be a Game Changer and "Carry" Yourself Campaign |
|
|
Bronze |
Brand: Hang Seng Bank Limited Agency: Zenith HK |
Credit Card +FUN Dollars Launch |
|
|
Best Use of Martech |
Gold |
Brand: PayMe by HSBC Agency: OMG |
The Biggest Laisee of All |
|
Silver |
Brand: SHISEIDO Agencies: Narrow Door, Pontac, iProspect |
MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation |
|
|
Silver |
Brand: FWD Insurance Agency: Cymballe Limited |
Here We Are For Your Health |
|
|
Best Digital Campaign of the Year |
– |
Brand: HSBC Hong Kong Agency: OMG, Saatchi & Saatchi |
HSBC – Smart Use of Future Money Campaign |
Click to view more details on IAB Hong Kong Digital Awards and .
First-ever IABHK Pavilion to feature 15 member booths at MarketingPulse & eTailingPulse
IAB HK organized its first-ever IAB HK Pavilion at MarketingPulse & eTailingPulse and brought together 15 member companies from adtech, agency, and media, including Anymind Group, Aspire, Emarsys, EternityX, First Page, Ignite Vision, Ingenium Digital, Meltwater, Mezzofy, Omnichat, Presslogic, RTB House, Strategic Digital Marketing Company (SDMC), Sleekflow, and Social Power. By showcasing the latest innovative marketing strategies, solutions and technologies, marketing professionals and brand owners can interact with industry experts and explore the latest market trends and best practices.
About IAB HK
IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association that aims to develop standards and best practices on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community. IAB HK has been one of the most active and influential digital marketing associations in Hong Kong, with over 100 company members coming from all aspects of the ecosystem, including media, ad platforms, agencies, brands and more. Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing. The founding members include comScore, Facebook, Google, South China Morning Post, and Yahoo.
Appendix 1: Judge List of IAB HK Digital Awards 2023
|
Category |
Name |
Company |
Title |
|
Best Use of Adtech & Programmatic Advertising |
Alexandra Lo |
Nestle |
Head of Digital Marketing and Consumer Engagement |
|
Antony Yiu |
PHD Media |
CEO |
|
|
Eric Lin |
Lee Kum Kee |
General Manager, Hong Kong & Macau |
|
|
Kai Tsang |
McDonald’s Hong Kong |
Senior Director, Digital Customer Experience and Partnership |
|
|
Lawrence Yang |
Publicis Media |
CEO |
|
|
Tim Hung* (Lead) |
Blossom Lane Communications |
Founder and CEO |
|
|
Yvonne Leung |
BUPA |
Director of Customer Transformation & Growth |
|
|
Best Branding Campaign |
Agnes Lung |
Uni China Group |
Group Chief Marketing and Digital Officer |
|
Andrea Leung |
Sino Group |
Group General Manager – Marketing |
|
|
Brian Hui |
HSBC Hong Kong |
MD and Head of Customer Propositions and Marketing, Wealth and Personal Banking |
|
|
Gloria Ho |
Shiseido Hong Kong Limited |
President & Managing Director |
|
|
Karen Woo |
MTR |
General Manager – Branding & Communications |
|
|
Mark Chan |
CMRS Group (HK) |
Group CEO |
|
|
Simone Tam* (Lead) |
Dentsu |
CEO, Greater Bay Area |
|
|
Best Use of Commerce |
Arthur Chan* (Lead) |
Vpon Big Data Group |
Consultant |
|
Bonnie Mak |
Samsung Electronics |
Associate Director, Head of eCommerce, Online Group |
|
|
Chi Fai Leung |
Chow Sang Sang |
Associate Director, Omni Channel Business Integration |
|
|
Kenny Ng |
FWD Financial Limited |
Head of Digital Commerce |
|
|
Kenny Sham |
Klook |
General Manager |
|
|
Matthew Lam |
Swire Hotels |
Director of Marketing – Digital |
|
|
Silas Ho |
EssenceMediacom |
Managing Director |
|
|
Best Use of Content Innovation |
Angela Wong |
AXA |
Chief Marketing and Customer Officer |
|
Bruce Lam |
HKT Limited |
Chief Executive Officer, Consumer |
|
|
Danny Chan |
CUHK |
Lecturer |
|
|
Kitty Lun* (Lead) |
Meta |
Head of Creative Shop Greater China |
|
|
Michelle Lam |
Kerry Properties Limited |
Senior Director – Sustainability & Communications |
|
|
Miuson Chi |
MSL Group |
General Manager |
|
|
Roger Li |
Yahoo |
Senior Director of Ad Creative, Yahoo Creative Studios, APAC |
|
|
Rudi Leung |
Hungry Digital |
Director & Founder |
|
|
Best Use of Data & Insights |
Andrew Chan |
Apoidea Group |
VP, Growth and Data |
|
Cedric Delzenne |
55 |
Managing Director, APAC |
|
|
Ellen Yau* (Lead) |
Bayer |
Head of Marketing and Innovation – Consumer Health North Asia |
|
|
Fred Ngan |
Bowtie Life Insurance Company |
Co-Founder & Co-CEO |
|
|
Ginnie Lam |
Emarsys |
Regional Vice President of Greater China |
|
|
Henry Leung |
New World Corporate Services Limited (New World Group) |
Head of Data Management |
|
|
Tracy Lui |
Havas Group Hong Kong |
Strategy Director |
|
|
Best Use of Martech |
Akina Ho* (Lead) |
AllStarsWomen DAO |
Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter |
|
Andy Ann |
YAS Digital |
Co-founder |
|
|
Ben Chien |
AnyMind Group |
Managing Director, Greater China |
|
|
Jingtao Ji |
|
Head of App & Measurement |
|
|
Timothee Semelin |
Darewise (Animoca Brands) |
Marketing and Ecosystem Director |
|
|
Keith Li |
WTIA |
Chairman |
|
|
Kenny Chien |
Cherrypicks |
Chief Executive Officer |
